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Customer Onboarding Management

Plan and execute onboarding tasks, milestones, and dependencies to ensure consistent activation and time-to-value.

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Health Scoring & Monitoring

Combine usage, engagement, support trends, and sentiment into dynamic health scores for proactive risk detection.

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Customer Journey & Lifecycle Tracking

Track customers across onboarding, adoption, renewal, and expansion stages with automated lifecycle workflows.

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Renewal & Expansion Management

Manage renewals, upsells, and expansion opportunities with clear ownership, timelines, and forecasting visibility.

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Customer Feedback & Insights

Capture NPS, surveys, feedback, and qualitative insights to inform success strategies and product decisions.

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Issue & Escalation Management

Log risks, issues, and escalations, assign owners, and track resolution to prevent churn and disruption.

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Success Plans & Outcome Tracking

Define customer goals, success criteria, and deliverables, and track progress against expected outcomes.

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Customer Dashboards & Executive Reporting

Provide real-time visibility into health trends, churn risk, renewals, and expansion potential for CS leaders.

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How does SmartSuite help break down silos between Sales, Customer Success, Support, and Product teams?

Customer information is often scattered across CRM systems, support tools, spreadsheets, and email threads.

SmartSuite unifies onboarding milestones, health scores, support history, usage insights, and renewal timelines in one platform — ensuring every team operates from a single source of truth.

How does SmartSuite improve collaboration throughout the customer lifecycle?

CSMs, TAMs, support teams, and product managers collaborate on shared customer records with automated workflows, contextual conversations, and real-time updates — enabling faster action and reducing friction across handoffs.

How easy is it for new CSMs or analysts to learn SmartSuite?

SmartSuite’s intuitive, modern UI is designed for rapid onboarding.

Guided workflows, consistent layouts, and role-based dashboards help new team members quickly understand accounts, processes, and lifecycle expectations.

How does SmartSuite reduce the number of tools CS teams rely on?

Instead of juggling separate tools for onboarding, support, usage analytics, renewals, tasks, and reporting, SmartSuite consolidates all customer workflows into one platform — reducing complexity and improving visibility.

How does SmartSuite improve visibility for Customer Success leaders?

Live dashboards provide real-time insight into customer health, adoption trends, churn risks, renewal forecasts, and expansion opportunities — enabling proactive decisions and better team coaching.

How does SmartSuite make customer lifecycle workflows more efficient?

SmartSuite automates recurring tasks like onboarding milestones, renewal reminders, risk alerts, QBR preparation, and follow-up tasks — reducing manual work and accelerating customer outcomes.

How does SmartSuite enable proactive customer engagement?

By combining product usage signals, support interactions, survey results, and lifecycle stage data, SmartSuite helps teams identify risks early and take action before issues escalate.

How does SmartSuite scale as the Customer Success organization grows?

SmartSuite’s no-code tools allow CS leaders to refine health score formulas, expand lifecycle frameworks, roll out new playbooks, and onboard new teams without relying on engineering — ensuring long-term scalability.

Chief Customer Officer (CCO)

Oversees customer satisfaction, retention, expansion, and long-term customer value across the organization.

  • Benefit Statement:

SmartSuite gives CCOs unified visibility into customer health, churn risk, and growth opportunities — enabling confident, data-driven leadership.

  • Benefit Source:

Executive dashboards, lifecycle workflows, health scoring models, and forecasting analytics.

Executive Leadership
How They Use It:

Strategic Customer Oversight

Reviews portfolio-level health, churn risk, and expansion signals across all customers.

Risk Forecasting:

Identifies early warning indicators and systemic risks impacting retention or adoption.

Executive Reporting:

Delivers board- and exec-ready summaries on NRR, onboarding progress, and CS effectiveness.

VP / Director of Customer Success

Leads the Customer Success organization and defines lifecycle strategy, coverage models, and engagement standards.

  • Benefit Statement:

SmartSuite standardizes lifecycle workflows and provides real-time visibility into team performance and customer outcomes.

  • Benefit Source:

Health models, lifecycle automation, dashboards, and workload analytics.

Customer Success Leadership
How They Use It:

Team Performance Tracking:

Monitors CSM workload, account coverage, and engagement levels.

Customer Segmentation

Segments customers by size, health, lifecycle stage, and strategic importance.

Renewal Pipeline Management

Oversees upcoming renewals, risk levels, and expansion opportunities in one view.

Customer Success Manager (CSM)

Owns day-to-day customer relationships, adoption, retention, and expansion.

  • Benefit Statement:

SmartSuite consolidates all customer signals into one workspace, enabling proactive, informed engagement.

  • Benefit Source:

Unified customer records, tasks, dashboards, success plans, and communication history.

Customer-Facing Roles
How They Use It:

Account Management

Tracks goals, success plans, tasks, meetings, and communications in one place.

Health Monitoring

Reviews health scores, usage trends, and risk indicators to prioritize outreach.

Renewal Readiness

Prepares renewals with clear timelines, risk assessments, and stakeholder alignment.

Technical Account Manager (TAM)

Supports technical onboarding, integrations, troubleshooting, and complex product adoption needs.

  • Benefit Statement:

SmartSuite provides TAMs with centralized technical context and workflow visibility across teams.

  • Benefit Source:

Linked usage data, issues, technical tasks, and escalation workflows.

Customer-Facing Roles
How They Use It:

Technical Onboarding:

Coordinates setup, integrations, and implementation milestones.

Issue Resolution:

Tracks escalations, root causes, and fixes with full cross-team visibility.

Product Adoption Support

Monitors technical usage patterns and flags blockers impacting adoption.

Customer Success Analyst / CS Ops

Drives analysis, forecasting, segmentation, and lifecycle optimization for the CS organization.

  • Benefit Statement:

SmartSuite centralizes CS data and automates reporting, enabling faster insights and better decisions.

  • Benefit Source:

Dashboards, automation, AI Assist, and linked customer data.

Operational & Enablement Roles
How They Use It:

Health Scoring

Builds and refines health models using usage, engagement, and support data.

Forecast Analytics

Analyzes churn risk, renewal timing, and expansion trends.

Churn & Risk Modeling

Identifies patterns that predict churn or upsell opportunity.

Implementation Specialist

Manages onboarding execution and ensures customers reach initial value quickly.

  • Benefit Statement:

SmartSuite standardizes onboarding with playbooks and milestone-driven workflows.

  • Benefit Source:

Milestone workflows, task automation, onboarding templates.

Operational & Enablement Roles
How They Use It:

Onboarding Execution

Manages tasks, dependencies, and deliverables from kickoff to go-live.

Milestone Tracking

Tracks progress against onboarding phases and identifies delays early.

Stakeholder Alignment

Coordinates internal teams and customer stakeholders with shared visibility.

Support Manager / Head of Customer Support

Oversees support operations, escalations, and issue resolution impacting customer experience.

  • Benefit Statement:

SmartSuite connects Support and CS workflows, improving prioritization and resolution of high-impact issues.

  • Benefit Source:

Linked cases, escalation workflows, dashboards, and cross-team visibility.

Support, Renewals & Growth Roles
How They Use It:

Escalation Management

Tracks escalated issues tied to customer health or renewals.

Workload & SLA Monitoring

Reviews ticket volume, response times, and backlog trends.

CS Collaboration

Shares visibility with CSMs on high-impact issues and resolution status.

Renewals Manager / Revenue Retention Manager

Owns renewal forecasting, risk mitigation, and execution across the customer base.

  • Benefit Statement:

SmartSuite centralizes renewal timelines, risks, and stakeholders — improving predictability and reducing churn.

  • Benefit Source:

Renewal pipelines, health indicators, automated reminders, and dashboards.

Support, Renewals & Growth Roles
How They Use It:

Renewal Forecasting

Monitors upcoming renewals, risk levels, and expansion opportunities.

Risk Mitigation

Flags at-risk renewals early and coordinates action plans with CS and Support.

Execution Tracking

Manages renewal workflows, approvals, and close-out tasks consistently.

Customer Marketing Manager

Drives advocacy, engagement campaigns, references, and lifecycle marketing initiatives.

  • Benefit Statement:

SmartSuite gives Customer Marketing a structured way to identify advocates and coordinate programs.

  • Benefit Source:

Linked customer records, lifecycle stages, dashboards, and automation.

Support, Renewals & Growth Roles
How They Use It:

Advocate Identification

Identifies promoters, reference-ready customers, and case study candidates.

Lifecycle Campaigns

Coordinates adoption, expansion, and advocacy campaigns aligned to customer stage and health.

Cross-Team Enablement

Shares customer stories, references, and insights with Sales and Partnerships.

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