Data Protection & Privacy

U.S. Nevada SB220 — Internet Consumer Privacy Law

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In this article
SectionSubsection
At a Glance
Nevada SB 220 (2019)
  • Classification
    Category
    Data Protection & Privacy
    Domain
    Privacy
    Framework Family
    Global Privacy Regulations
  • Regulatory Context
    Type
    Regulation
    Legal Instrument
    Law
    Sector
    Cross-Sector
    Industry
    Cross-Industry
  • Region / Publisher
    Region
    North America
    Region Detail
    Nevada
    Publisher
    Nevada Legislature
  • Versioning
    Version
    2019
    Effective Date
    October 1, 2019
    Issue Date
    May 29, 2019
  • Adoption
    Adoption Model
    Regulatory Compliance
    Implementation Complexity
    Moderate
  • Official Reference
License Information

License included / downloadable: Yes

Nevada SB220 statutory text is publicly available via official Nevada government publications. License included with platform

Framework text is licensed by its publisher and is included only where stated above.

Official Resources
Nevada Privacy Law Overview
Provides an overview and insights into the Nevada SB220 Internet Consumer Privacy Law.
Nevada SB220 Bill Text
Outlines the full legal text of Nevada's consumer privacy legislation, SB220.

Overview

Nevada SB220 is an internet consumer privacy law that strengthens data protection obligations for operators of commercial websites and online services that collect personal information from Nevada residents. The regulation provides consumers with the right to opt out of the sale of their personal data, supporting privacy compliance and risk management for businesses operating in the state.

Enacted by the Nevada Legislature and enforced by the Nevada Attorney General, SB220 amends Nevada’s existing online privacy requirements. It applies to website operators and data brokers who collect, maintain, or sell personal data of Nevada consumers, with a focus on privacy governance, vendor risk, and compliance oversight in the digital ecosystem.

Organizations typically implement SB220 by updating privacy notices, establishing mechanisms to process opt-out requests, conducting data mapping, and maintaining procedures to respond to consumer inquiries. Integration with privacy programs and alignment with other frameworks such as CCPA or GDPR enables organizations to address regulatory compliance, improve data governance, and mitigate data protection risks.

Why it Matters

Nevada SB220 provides a legal framework that strengthens how organizations address consumer privacy, data governance, and regulatory compliance obligations.

Key benefits include:

  • Enhance consumer data protection

Support the responsible collection, handling, and storage of personal information, reducing risk of unauthorized disclosure or exposure.

  • Improve regulatory alignment

Enable organizations to comply with evolving privacy requirements by integrating SB220 standards into their data management practices.

  • Increase audit readiness

Facilitate documentation and transparency, making it easier to demonstrate compliance during regulatory reviews or internal audits.

  • Strengthen privacy governance

Drive the adoption of clear privacy policies and procedures that improve internal oversight and accountability for consumer data.

  • Reduce organizational risk exposure

Minimize legal, financial, and reputational risk by adhering to privacy standards mandated under state law.

How it Works

The U.S. Nevada SB220 — Internet Consumer Privacy Law establishes a regulatory framework focused on the collection, sale, and disclosure of personally identifiable information by operators of websites and online services. Its structure centers on regulatory requirements, mandating transparent privacy notices, provisions for consumer access requests, and mechanisms for consumers to opt out of the sale of personal data. The framework outlines a lifecycle of data privacy obligations for covered entities, linking each requirement to corresponding statutory provisions.

Organizations implement the Nevada SB220 framework by assessing dataflows, updating privacy policies, and deploying controls that enable compliance with consumer request procedures. This includes managing opt-out requests, verifying consumer identities, and maintaining records of data disclosures. Ongoing compliance efforts often involve coordination across legal, security, and IT teams to ensure regulatory governance is integrated throughout privacy and risk management processes.

With SmartSuite, organizations operationalize Nevada SB220 by using policy governance tools, cataloging relevant privacy controls, and maintaining evidence of consumer request handling. SmartSuite enables the documentation of compliance activities, supports audit readiness through centralized evidence collection, and offers dashboards for monitoring privacy risk and compliance status. This integrated approach helps sustain ongoing adherence to security and consumer privacy requirements.

Key Elements

  • Personal Data Collection Limitations

Specifies boundaries for collecting consumers' personally identifiable information by online operators.

  • Privacy Notice Requirements

Establishes expectations for clear disclosure of data practices to consumers prior to information collection.

  • Opt-Out Mechanisms for Consumers

Outlines processes enabling users to request exclusion of their data from sale or disclosure.

  • Data Security Obligations

Describes necessary safeguards online businesses must implement to protect collected personal information.

  • Consumer Access and Correction Rights

Organizes procedures allowing individuals to review and request corrections to their personal information.

  • Service Provider Data Handling

Defines responsibilities and constraints for third-party processors handling personal data on behalf of online operators.

Framework Scope

U.S. Nevada SB220 — Internet Consumer Privacy Law is adopted by businesses operating online that collect or process Nevada residents’ personal information. The law governs personal data processing activities in digital and web-based environments and is commonly implemented to address state-specific privacy obligations, comply with consumer rights requirements, and enhance data protection and privacy risk oversight.

Framework Objectives

U.S. Nevada SB220 — Internet Consumer Privacy Law sets expectations for organizations to enhance data protection and regulatory compliance for Nevada consumers.

Safeguard personal data through effective cybersecurity and privacy risk management

Strengthen governance by establishing clear requirements for data processing practices

Support compliance with consumer privacy rights and legal obligations

Enhance operational resilience by minimizing exposure to data security risks

Promote transparency and control over personal information for consumers

Improve readiness for regulatory audits and enforcement actions Nevada SB220 aligns with U.S. privacy laws like the California Consumer Privacy Act (CCPA) and is often referenced alongside the General Data Protection Regulation (GDPR) for broader data privacy compliance. Organizations implement SB220 to enable consumer privacy rights, support regulatory compliance, and demonstrate responsible data handling in online services targeting Nevada residents.

Framework in Context

Nevada SB220 aligns with U.S. privacy laws like the California Consumer Privacy Act (CCPA) and is often referenced alongside the General Data Protection regulation (GDPR) for broader data privacy compliance. Organizations implement SB220 to enable consumer privacy rights, support regulatory compliance, and demonstrate responsible data handling in online services targeting Nevada residents.

Common Framework Mappings

Nevada SB220 is often mapped to other data protection and privacy frameworks to simplify compliance, address overlapping requirements, and enhance consumer privacy controls across multiple regulatory obligations.

Mapped frameworks include:

CCPA

CIS Critical Security Controls

COBIT

GDPR

HIPAA

ISO/IEC 27001

NIST Cybersecurity Framework

NIST Privacy Framework

NIST SP 800-53

SOC 2

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SMARTSUITE

How SmartSuite Supports NV SB220

SmartSuite provides the system for managing controls, evidence, mappings, assessments, and reporting.

Manage Nevada consumer privacy requirements by organizing SB220 obligations, tracking data collection and opt-out processes, and maintaining evidence supporting compliance with consumer data rights.

Consumer Data Governance Controls

Structure requirements for collecting, using, and sharing personal information under Nevada privacy law.

Data Inventory and Processing Mapping

Track personal data categories, processing activities, and systems subject to SB220 requirements.

Consumer Opt-Out Request Management

Manage consumer opt-out requests for data sales and track fulfillment timelines and responses.

Consumer Personal Information Management

Manage user permissions, authentication, and safeguards protecting consumer personal information.

Vendor and Data Sharing Oversight

Track third-party data sharing arrangements and ensure compliance with Nevada privacy obligations.

Nevada Opt-Out and Privacy Program Reporting

Provide dashboards showing opt-out request status, data usage compliance, and privacy program readiness.

Related frameworks

CCPA/CPRA

CCPA/CPRA is California privacy law giving residents control over personal data and requiring businesses to protect and disclose data practices.

GDPR

GDPR is an EU regulation that protects individuals' personal data and strengthens organizations' accountability for privacy.

GLBA Safeguards Rule (16 CFR Part 314)

The GLBA Safeguards Rule requires financial institutions to implement security programs to protect consumer financial information.

ISO 27701

ISO/IEC 27701 extends ISO/IEC 27001 to help organizations manage privacy and protect personally identifiable information.

NIST Privacy Framework v1.0

NIST Privacy Framework provides voluntary guidance to help organizations identify, assess, and manage privacy risks to individuals' data.

PCI DSS 4.0.1

PCI DSS v4.0.1 defines security requirements organizations must follow to protect payment card data during storage, processing, and transmission.

SOC 2

SOC 2 assesses and reports on a service organization's controls for security, availability, processing integrity, confidentiality, and privacy.

VCDPA

Virginia CDPA establishes data protection requirements and consumer privacy rights for businesses handling Virginia residents' personal data.

ONBOARDING FAQS

Frequently Asked Questions For Nevada SB220 (Internet Consumer Privacy Law)

Nevada SB220 is designed to enhance consumer privacy by granting individuals the right to opt out of the sale of their personal information by operators of commercial websites and online services. The law aims to give Nevada residents greater control over their personal data when interacting with online businesses.

Yes, compliance with Nevada SB220 is mandatory for operators who collect and maintain personal information from Nevada residents. Organizations meeting the definition of "operators" must provide consumers with a means to opt out of data sales, regardless of whether they have a physical presence in Nevada.

Nevada SB220 applies to “operators,” defined as persons who own or operate websites or online services for commercial purposes and collect covered information from Nevada residents. There are limited exemptions, including those for certain financial institutions and entities subject to other specific federal privacy laws.

Nevada SB220 protects personally identifiable information (PII) including names, addresses, email addresses, telephone numbers, Social Security Numbers, and any identifier that allows a consumer to be contacted physically or online. The law specifically targets data that can identify or locate individuals.

Key requirements include maintaining a posted privacy notice, designating a process for consumers to submit opt-out requests, and responding to such requests within a reasonable timeframe. Operators must also ensure they do not sell covered information after an opt-out request has been submitted.

While both laws address consumer rights regarding personal information, Nevada SB220 focuses explicitly on the right to opt out of the sale of personal data, whereas CCPA includes broader rights such as access and deletion. Additionally, Nevada SB220 has a narrower definition of “sale” and does not grant the right to data deletion.

Ongoing compliance includes regular review and updating of privacy disclosures, maintaining a reliable opt-out mechanism, ensuring timely responses to consumer requests, and monitoring third-party data disclosures for compliance. Operators should also provide employee training and keep records of all opt-out requests.

SmartSuite can help organizations manage Nevada SB220 by enabling centralized tracking of opt-out requests, documentation of privacy policies, and control management over data sharing practices. It supports risk and compliance tracking, facilitates evidence collection for ongoing audit readiness, and generates compliance reports necessary for regulatory review.

Put this framework to work in SmartSuite

Manage controls, risks, evidence, and audits in one platform designed for modern governance, risk, and compliance.