Revenue Operations

Align Revenue Teams with Real-Time Visibility and Control

SmartSuite Revenue Operations connects Sales, Marketing, and Customer Success into one system — giving leadership real-time visibility into pipeline, forecasting, and lifecycle performance. Replace disconnected tools with structured workflows that improve alignment, forecasting accuracy, and revenue predictability.

One Platform for Revenue Alignment

SmartSuite Revenue Operations connects pipeline execution, forecasting, and lifecycle tracking into one system — enabling consistent execution and real-time visibility across the entire revenue engine.

Pipeline & Forecast Management

Track pipeline coverage, deal progression, and forecast accuracy in real time.

Customer Lifecycle Management

Connect leads, opportunities, renewals, and expansion workflows across the lifecycle.

GTM Workflow Automation

Standardize handoffs, routing, and execution across Sales, Marketing, and CS.

Revenue Dashboards & Analytics

Monitor performance, conversion, and lifecycle trends across the funnel.

Core Capabilities of the Revenue Operations Suite

SmartSuite provides a connected set of capabilities to manage pipeline, forecasting, lifecycle execution, and revenue performance across the organization.

Align revenue execution with visibility, structure, and confidence.

Centralize pipeline, lifecycle, forecasting, and execution workflows in one connected workspace. SmartSuite links data across Sales, Marketing, and Customer Success—providing real-time visibility, improving forecast accuracy, and enabling consistent revenue execution across the entire lifecycle.

Connect Pipeline and Lifecycle Data

Unify pipeline and customer lifecycle data in one system.

Highlights:

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    End-to-end lifecycle tracking
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    Linked records across stages
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    Real-time pipeline visibility

Improve Forecasting Accuracy and Confidence

Replace manual forecasting with real-time data.

Highlights:

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    Pipeline coverage dashboards
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    Deal progression tracking
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    Forecast rollups

Standardize GTM Execution and Handoffs

Ensure consistent execution across teams.

Highlights:

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    Automated handoffs
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    Lifecycle workflows
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    Cross-team coordination

Monitor Revenue Performance in Real Time

Gain continuous visibility into performance.

Highlights:

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    Conversion tracking
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    Funnel analytics
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    KPI dashboards

Align Teams Across the Revenue Engine

Break down silos between Sales, Marketing, and CS.

Highlights:

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    Shared data model
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    Unified workflows
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    Real-time reporting

Built for Modern Revenue Teams

SmartSuite delivers enterprise-grade revenue operations with the flexibility to scale from early-stage pipeline tracking to full lifecycle orchestration.

START FOCUSED

Adopt Pipeline or Forecast Management

Start with pipeline tracking or forecasting visibility and expand into full lifecycle management.

SCALE WITH ALIGNMENT

Connect Sales, Marketing, and Customer Success

Standardize lifecycle workflows and improve cross-team coordination.

Unify Everything

Deploy the Full Revenue Operations Suite

Align pipeline, forecasting, lifecycle, and reporting in one system for predictable growth.

Frequently Asked Questions

Answers to common questions about how SmartSuite improves Sales, Marketing, and GTM performance across the entire revenue lifecycle.

See How SmartSuite Aligns Revenue Execution

Connect pipeline, forecasting, and lifecycle workflows in one platform — and gain real-time visibility across your entire revenue engine.

The Connected Value of SmartSuite Revenue Operations

Revenue teams often operate across siloed systems and inconsistent processes, leading to unreliable forecasting and misaligned execution.
SmartSuite connects pipeline, lifecycle, and reporting into one unified platform.

32%
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Source: Gartner Revenue Engine Optimization Report, 2023 — organizations using integrated GTM platforms accelerated lead-to-opportunity conversion by 25–32%.

Improved Forecast Accuracy

Real-time pipeline and lifecycle data reduce reliance on manual reporting.

30%
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Source: Forrester Go-To-Market Operations Study, 2023 — revenue teams with connected GTM systems reduced manual coordination effort by 25–30%.

Faster Lead-to-Revenue Conversion

Structured handoffs and lifecycle workflows improve speed and consistency.

28%
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Source: McKinsey Revenue Intelligence Benchmark, 2022 — unified GTM visibility improved forecast accuracy and campaign performance insight by ~30%.

Reduction in Revenue Leakage

Improved visibility and coordination reduce missed opportunities and stalled deals.

35%
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Source: BCG Revenue Operations Efficiency Study, 2023 — organizations with connected GTM operations improved cross-team alignment by 30–35%.

Increased GTM Alignment

Shared data and workflows align Sales, Marketing, and Customer Success.

Key Benefits of the Revenue Operations Suite

Pipeline Visibility, Lifecycle Insight & Forecasting Confidence

Unified Revenue Workspace

Centralize pipeline, lifecycle, and account data across teams.

Real-Time Forecasting Visibility

Track pipeline coverage, deal progression, and renewal timing live.

Full Customer Lifecycle Tracking

Connect leads, opportunities, customers, and renewals.

Cross-Team Transparency

Align Sales, Marketing, and Customer Success in one system.

Consistent Revenue Ownership

Ensure accountability across every stage of the lifecycle.

Executive-Level Insight

Provide leadership with accurate, real-time revenue reporting.

Execution Efficiency, Automation & GTM Coordination

Automated Lifecycle Workflows

Standardize lead routing, opportunity progression, and renewals.

Structured Handoffs Across Teams

Ensure seamless transitions between Marketing, Sales, and CS.

Pipeline & Lifecycle Automation

Reduce manual coordination and delays.

Activity & Process Tracking

Track tasks, follow-ups, and deal activity across the funnel.

AI-Assisted Forecast Insights

Generate summaries and identify pipeline risks.

Reduced Manual Reporting

Eliminate spreadsheet-based forecasting and tracking.

Governance, Alignment & Scalable Revenue Growth

Revenue Process Governance

Standardize pipeline stages, lifecycle definitions, and reporting.

Audit-Ready Revenue Data

Maintain full traceability across pipeline and lifecycle actions.

Forecasting Discipline

Improve consistency and confidence in revenue projections.

Cross-Functional Alignment

Connect Finance, Sales, Marketing, and CS.

Scalable Revenue Model

Support growth across regions, teams, and segments.

No-Code Adaptability

Adjust lifecycle models, workflows, and dashboards without engineering.

Eliminate Revenue Friction with Connected Workflows

SmartSuite replaces disconnected systems and manual reporting with structured workflows that improve forecasting accuracy, lifecycle visibility, and cross-team alignment.

How the SmartSuite Platform Powers Revenue Operations

SmartSuite connects pipeline, lifecycle, forecasting, and reporting into one system — enabling aligned execution and predictable growth.

No-Code Configuration

Customize lifecycle stages, workflows, and dashboards.

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Example:

A RevOps team updates lifecycle stages to reflect a new enterprise sales model.

Automation Engine

Automate routing, handoffs, and lifecycle transitions.

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Example:

When a lead converts to an opportunity, SmartSuite assigns ownership and updates lifecycle status automatically.

AI Assist for Revenue Operations

Generate summaries and forecast insights instantly.

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Example:

AI Assist highlights at-risk deals and pipeline gaps before forecast calls.

Linked Record Architecture

Connect leads → opportunities → customers → renewals → expansions.

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Example:

A renewal record links to original deal history, activity, and engagement data.

Dashboards & Analytics

Monitor pipeline, forecasting, and lifecycle performance.

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Example:

Leaders view dashboards showing pipeline coverage, conversion rates, and churn risk.

Permissions & Governance

Control access to sensitive revenue data.

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Example:

Sales, Finance, and executives see role-specific views of pipeline and forecast data.

Connect Pipeline and Lifecycle Data

SmartSuite unifies pipeline and lifecycle workflows across Sales, Marketing, and Customer Success, providing a complete view of the customer journey.

Powered by :
Linked Records
Views (Grid, Kanban, Timeline)
Real-Time Updates
Dashboards & Reporting

Automate Revenue Workflows and Handoffs

SmartSuite automates lifecycle transitions and handoffs across teams, ensuring that leads, deals, and customers move seamlessly through the funnel.

Powered by :
Automations
Workflow Triggers
Notifications
Task Management

Improve Forecasting and Revenue Visibility

SmartSuite provides real-time dashboards that connect pipeline data to revenue outcomes, enabling more accurate forecasting and better decision-making.

Powered by :
Dashboards & Reporting
Global Filters
KPI Scorecards
Native Integrations

AI Assist and Automation Drive Revenue Alignment

AI Assist provides forecasting insights and summaries, while automation ensures consistent execution across lifecycle workflows, improving alignment and predictability.

Powered by :
AI Assist
Automations
Task Management
Real-Time Updates

The SmartSuite Platform:
Powered by Eight Interconnected Frameworks

The SmartSuite Platform consists of eight interconnected frameworks that provide a foundation for designing, automating, analyzing, and governing connected workflows.

Security and Governance, Built for Enterprise Scale

SmartSuite provides fine-grained, role-based permissions that protect data without slowing innovation.
Define access down to the record, field, or workflow level, enforce compliance with SSO, 2FA, and IP restrictions, and maintain a complete audit trail of every action.
With SmartSuite, governance and agility work together — innovation moves fast, and your security moves with it.

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Role-Based Access

Control visibility by user, role, or team.

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Authentication

SSO, 2FA, and IP restrictions built-in.

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Audit History

Track every change for 3+ years.

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Compliance

SOC 2, GDPR, and enterprise governance ready.

Work Seamlessly — Anytime, Anywhere, on Any Device

Stay connected and productive wherever you are.
SmartSuite works flawlessly across web, tablet, and mobile, so your team can manage projects, collaborate, and automate workflows in real time — whether in the office, remote, or on the go.

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The Platform That Connects Your Revenue Engine

SmartSuite brings pipeline, lifecycle, forecasting, and reporting together in one governed system — enabling consistent execution and predictable growth.

Role-Based Capabilities for Go-To-Market Operations

SmartSuite empowers revenue teams — Sales, Marketing, RevOps, and cross-functional partners — with connected workflows that unify pipeline execution, campaign operations, approvals, and launch planning from lead to close.

Executive Leadership

Chief Revenue Officer (CRO)

Owns revenue strategy, pipeline performance, forecasting confidence, and cross-functional execution across the GTM organization.

  • Benefit Statement:

SmartSuite gives CROs a unified view of pipeline health, campaign influence, and execution readiness — improving predictability and accountability.

  • Benefit Source:

Executive dashboards, pipeline analytics, campaign-to-revenue reporting, and workflow visibility.

How They Use It:

Revenue Oversight

Reviews pipeline coverage, forecast categories, and conversion trends in real time.

Execution Alignment

Ensures Sales and Marketing motions stay coordinated with clear priorities and handoffs.

Executive Reporting

Delivers leadership-ready reporting on pipeline, campaign impact, and launch readiness.

Executive Leadership

Chief Financial Officer (CFO)

Oversees financial strategy, performance, and risk across the organization.

  • Benefit Statement:

SmartSuite gives CFOs unified financial visibility across budgets, spend, forecasts, and approvals — enabling faster, more confident decisions.

  • Benefit Source:

Dashboards, analytics, linked workflows, and audit-ready reporting.

How They Use It:

Financial Oversight

Reviews real-time views of budgets, spend, forecasts, and financial risks across the business.

Budget Alignment

Ensures financial plans align with strategic initiatives, departmental needs, and operational priorities.

Reporting

Produces executive and board-level summaries with consistent, up-to-date financial data.

Revenue Operations & Leadership

VP / Head of Revenue Operations (RevOps)

Owns GTM processes, data governance, tooling, and operational alignment across Sales and Marketing.

  • Benefit Statement:

SmartSuite standardizes GTM workflows and reporting, reducing process drift and improving forecast accuracy.

  • Benefit Source:

Workflow automation, data models, dashboards, and governance controls.

How They Use It:

Process Standardization

Defines stages, handoffs, and required fields across lead-to-close workflows.

Data Quality Governance

Maintains consistent definitions and reporting across GTM data.

Operational Reporting

Produces dashboards for pipeline health, conversion, and activity trends.

Sales, SDR & Pipeline Execution

Account Executive (AE)

Owns pipeline execution for assigned accounts, managing deals from qualification through close.

  • Benefit Statement:

SmartSuite centralizes account context and deal execution workflows, reducing friction and improving close discipline.

  • Benefit Source:

Linked accounts, opportunity workflows, tasks, and dashboards.

How They Use It:

Deal Execution

Tracks stages, next steps, tasks, and approvals in one workflow.

Account Visibility

Reviews campaign touches, communications, and engagement history.

Forecasting Support

Maintains accurate deal health and close timing for leadership visibility.

Revenue Operations & Leadership

Sales Operations Manager

Manages sales process execution, territory operations, pipeline hygiene, and sales enablement workflows.

  • Benefit Statement:

SmartSuite improves pipeline consistency and rep execution by operationalizing workflows and visibility.

  • Benefit Source:

Pipeline dashboards, workflow automation, and activity tracking.

How They Use It:

Pipeline Hygiene

Flags stalled deals and enforces stage and data requirements.

Rep Execution Support

Tracks next steps, approvals, and follow-ups through automated workflows.

Performance Reporting

Builds rep and team dashboards for activity and conversion performance.

Marketing Operations & Strategy

Marketing Operations Manager

Manages marketing systems, data, and campaign performance.

  • Benefit Statement:

SmartSuite connects campaign activity to pipeline outcomes.

  • Benefit Source:

Dashboards, workflows, reporting.

How They Use It:

Campaign Tracking

Links campaigns to pipeline.

Lead Management

Tracks lead flow and conversion.

Reporting

Builds marketing performance dashboards.

Customer Success Leadership

Customer Success Operations Manager

Owns CS workflows, tooling, health scoring models, reporting standards, and operational consistency.

  • Benefit Statement:

SmartSuite gives CS Ops a unified data and workflow layer to improve visibility and reduce manual coordination.

  • Benefit Source:

Dashboards, automation, linked records, and AI Assist.

How They Use It:

Health Model Governance

Builds and refines scoring based on usage, sentiment, and support signals.

Reporting & Segmentation

Maintains dashboards and segmentation logic for coverage and prioritization.

Workflow Optimization

Automates reminders, playbooks, and lifecycle handoffs across CS.

Legal, Finance & Governance Roles

Finance Partner

Supports revenue forecasting and financial alignment.

  • Benefit Statement:

SmartSuite connects pipeline to financial reporting.

  • Benefit Source:

Dashboards, reporting, workflows.

How They Use It:

Forecast Alignment

Reviews pipeline vs revenue.

Financial Reporting

Tracks revenue metrics.

Approval Support

Validates deal financials.

Revenue Operations & Leadership

Revenue Operations (RevOps) Manager

Optimizes processes and reporting across Sales, CS, and Partnerships.

  • Benefit Statement:

SmartSuite provides unified lifecycle data for accurate forecasting, process standardization, and KPI reporting.

  • Benefit Source:

Dashboards, workflow automation, and linked lifecycle records.

How They Use the Customer & Partner Operations Suite:

Reporting:

Builds dashboards for NRR, churn risk, partner influence, and CS efficiency.

Workflow Governance:

Standardizes lifecycle processes and handoffs.

Forecasting:

Improves renewal and expansion predictability.

Built for Every Role in Revenue Operations

From CROs and RevOps leaders to Sales, Marketing, and Customer Success teams, SmartSuite provides the visibility and structure needed to manage revenue with confidence.

Flexible Pricing Designed for Every Organization

Whether you’re a growing team or a global enterprise, SmartSuite’s pricing adapts to how your business works.
Choose platform-wide access with user-based pricing or tailor licenses to your organization’s scale and structure with our solution-based model.

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User-Based Pricing

provides access to the entire SmartSuite platform under one per-user license, perfect for connected workflows across teams and departments.

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Solution-Based Pricing

is purpose-built for enterprises with thousands to tens of thousands of users, offering the flexibility to license only the specific SmartSuite Solutions needed for scale, compliance, and control.

User-Based Pricing: Simplify Access Across Every Team

Our Team, Pro, and Enterprise plans make it easy to scale access across your organization. Each licensed user
can access all SmartSuite solutions — with predictable pricing that grows as you do.

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    One per-user license for all SmartSuite solutions.
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    Ideal for organizations connecting workflows across departments.
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    Seamlessly scalable across teams and business functions.
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    Available in Team, Pro, and Enterprise plan tiers.
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Ideal For:
Small to mid-sized businesses or companies deploying SmartSuite across multiple teams who value simplicity and
unified access.
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Team
$15
seat / month billed annually
$20 billed monthly
For teams that need a better way to manage workflows
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    SmartSuite AI
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    Min 3 Billable Users
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    Unlimited Solutions
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    5,000 Records per Solution
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    50GB of File Storage
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    30 Days Recycle Bin
Professional
$32
seat / month billed annually
$36 billed monthly
For teams and departments who need more advanced features to manage their workflows.
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    SmartSuite AI
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    Min 5 Billable Users
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    Unlimited Solutions
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    100,000 Records per Solution
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    100GB of File Storage
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    45 Days Recycle Bin
Included Team Plan plus:
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    Folders
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    Gmail and Outlook Integrations
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    Advanced Permissions
Enterprise
$50
seat / month
 
For organizations that need scalable workflows with advanced features, security, and support.
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    SmartSuite AI
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    Min 10 Billable Users
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    Unlimited Solutions
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    400,000 Records per Solution
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    500GB of File Storage
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    60 Days Recycle Bin
Included Professional Plan plus:
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    SSO
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    SCIM User Provisioning
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    SCIM-Synced User Groups
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    Audit Logs
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    IP Address Restrictions
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    Data Loss Prevention (DPL)
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    European Data Residency
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    Premium Support

Solution-Based Pricing: Purpose-Built for Enterprise Scale

For global organizations and regulated industries requiring complex governance or large-scale rollouts, SmartSuite offers a Solution-Based pricing model. This model allows enterprises to license specific SmartSuite Solutions — such as GRC, ITSM, or Procurement — for tens of thousands of users, tailored to their exact needs.

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    Tailored Licensing — Structure licenses by department, region, or regulatory requirement.
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    Purpose-Built for Scale — Designed for enterprises managing thousands of users.
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    Customizable Agreements — Includes the ability to tailor terms and access levels to meet unique business needs.
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    Enterprise Confidence — Built for large financial institutions, insurers, and global enterprises who require high-performance
    and governance.
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Example:
A global bank licenses SmartSuite’s GRC Solution Suite for 12,000 users across multiple regions, integrating risk, compliance, and audit functions on a secure, unified platform — all within a tailored license framework that meets regulatory and performance requirements.
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GRC Solution Suite
Audit Management
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    Audit Management
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    Issues Management
Operational Resilience
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    Operational Resilience
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    Business Impact Analysis (BIA)
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    Incident Management
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    Crisis Management
Risk Management
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    Enterprise Risk Management:
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    Third-Party Risk
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    Vendor Portal
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    Cyber Threat Management
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    RCSA (Risk & Control Self-Assessment):
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    Issues Management
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    Business Structure
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    Contract Management
Compliance Management
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    Policy Management
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    Regulatory Change Management
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    SOC 2 Compliance
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    CRI Profile Compliance
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    Control Framework & Regulatory Libraries
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    Compliance Assessments & Testing
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    ESG & Sustainability Management

Compare Our Pricing Models

Access
Pricing Basis
Plans
Ideal For
Scalability
Governance
Flexibility
User-Based Pricing
All SmartSuite Solutions
Per active user license
Team, Pro, Enterprise
Growing businesses, cross-team workflows
Add users instantly
Standard platform permissions
Unified platform access
Solution-Based Pricing (Enterprise)
Licensed Solutions Only
Per solution license
Enterprise-only, tailored
Large-scale or regulated enterprises
Add new solutions as needed
Enterprise-grade compliance and controls
Tailored by solution, region, or compliance scope

Frequently Asked Questions

Answers to common questions about SmartSuite’s pricing models, plan options, and onboarding programs.

What are the different SmartSuite plan types?

SmartSuite offers four plan types: Team, Pro, Enterprise, and Signature.

  • Team, Pro, and Enterprise Plans use a per-user pricing model with feature and usage limits designed to scale as your organization grows.
  • Signature Plan provides per-solution pricing for enterprises that need to license specific SmartSuite Solutions — such as GRC, ITSM, or Procurement — for large user populations with advanced governance and support requirements.
How does the Signature Plan differ from other plan types?

You can start by filling out the partner program registration form here.

Are there limits on automations, API calls, or usage?

By signing up to the Service Provider Partner Program you agree to our terms and conditions.

What onboarding, training, and support services are included?

There is no cost. However, there are additional eligibility requirements to join.

First, you must be a customer of SmartSuite to be eligible to participate in the Service Provider Partner program. We believe it is important for all of our partners to be active SmartSuite users (minimum 5 active account members). It’s difficult to recommend a SaaS product that you do not see value in using yourself!

Additionally, you must have 15+ employees and $1.5M in annual revenue to join our network of solution partners.

Can SmartSuite provide customized pricing for complex organizations?

You will be able to work leads through your sales process to a closed-won or closed-lost state.

How can I get a customized quote for my organization?

You will be able to work leads through your sales process to a closed-won or closed-lost state.

Flexible Pricing for Modern Revenue Teams

SmartSuite offers both per-user and solution-based pricing to support your revenue model — from focused use cases to full lifecycle orchestration.

Featured Resources

Explore through leadership, case studies, and insights from financial services leaders.

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2,000 Organizations Worldwide

Flom Global enterprises to innovative startups, SmartSuite helps organizations in every industry modernize their workflows, strenghten governance, and deliver measurable results.

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Gillette Children's

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SmartSuite Resources

Everything you need to learn, build, connect, and grow with SmartSuite — from expert guidance and self-paced learning to community collaboration and continuous innovation.

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SmartSuite Academy

Learn. Build. Get Certified.
Access interactive courses, live sessions, and certifications to help you master SmartSuite and accelerate success across your organization.
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Demo Library

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Browse short, on-demand videos that demonstrate how SmartSuite’s Solutions and features work — from automation setup to real-world use cases.
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Help When You Need It.
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See How Leading Companies Succeed with SmartSuite.
Explore real-world examples of how organizations use SmartSuite to connect teams, improve efficiency, and achieve measurable results.
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Feature Requests

Help Shape the Future of SmartSuite.
Submit new ideas, vote on upcoming features, and see what’s on our product roadmap — your feedback drives innovation.
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Collaborate with Builders and Innovators.
Join thousands of SmartSuite users to share ideas, learn best practices, and collaborate on creative solutions for real-world challenges.
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Developer Resources

Build and Extend with SmartSuite.
Access APIs, SDKs, and integration tools to connect SmartSuite to your enterprise stack and develop custom extensions.
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Expand Your SmartSuite Ecosystem.
Connect with trusted implementation, consulting, and technology partners who bring deep expertise to help you scale faster.
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Enterprise Security You Can Trust.
Access detailed information on SmartSuite’s security architecture, compliance certifications, data protections, and enterprise-grade governance practices.
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Getting Started with SmartSuite

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Part 1: Navigation

Learn the SmartSuite layout: workspace, Solutions, Views, Records. See how to navigate, search, filter, and create items to get productive fast.

Part 2: Homepage

Understand the Homepage layout: sidebar, header, search, and activity. Pin favorites, review assignments, and launch Solutions with one click. Make it your daily command center.

Part 3: Views

See your data from every angle. Learn Grid, Kanban, Calendar, and more. Switch views, sort and filter, group records, and save personal or shared views for repeatable workflows.

Part 4: Field Types

Explore SmartSuite field types: text, number, date, select, user, files, links, formulas, lookups, and more. Learn when to use each to capture, calculate, relate, and display data clearly.

Part 5: Dashboards

Your command center: one Dashboard to track goals, tasks, and dependencies. Mix charts with lists, watch trends over time, and click through to fix issues immediately.

Part 6: Automations

Automations do the busywork. Set a trigger, choose actions—notify people, update fields, create records, send webhooks—and let SmartSuite run it whenever conditions are met.

Part 7: Permissions

Set permissions once, scale safely. Use solution roles, table permissions, and saved views with filters to expose only relevant records to each team or stakeholder group.

Part 8: SmartSuite AI

Prompt-driven automations. Provide instructions with placeholders for record fields; AI uses that context to produce exactly what you need, then the automation stores or sends it.

Part 9: Formula Field

Use Formula fields to calculate values from other fields. Combine math, logic, and text to automate totals, statuses, scores, and dynamic results across records. Quickly.

Part 10: Power Search

Use Power Search to instantly find records across fields and Solutions. Combine keywords, filters, and operators to pinpoint exactly what you need in seconds.

Part 11: Notifications

Stay informed with SmartSuite notifications. Get real-time alerts for updates, assignments, comments, and changes so you never miss important activity.

Part 12: Starred Items

Star items you use most to access them fast. Keep important Solutions, Views, and records pinned for quick access and a more focused daily workflow.

Resources to Improve Revenue Visibility and Execution

Explore guides, demos, and customer stories that show how organizations unify pipeline, forecasting, and lifecycle workflows with SmartSuite.