SmartSuite for the Marketing Operations Manager
The Marketing Operations Manager runs the marketing engine: campaign planning and intake, content and asset workflows, marketing technology and the performance analytics that show what works. They keep campaigns on schedule, on brand and measurable.
Reports to:
What you own
- Run campaign planning, intake and approvals
- Own marketing technology, data and automation
- Manage content and asset production workflows
- Track campaign performance and attribution
- Coordinate legal and brand reviews
- Report marketing performance and pipeline contribution
Where the role sits
Each name opens that role's page.
Reports to
Direct reports
Works closely with
GRC processes
The shared GRC process map, highlighted for this role.
Owns
accountable for the process
Touches
contributes or approves
Depends on
consumes its output
How SmartSuite helps, suite by suite
Each card is the persona record from that suite's Users tab.
How they use the Revenue Operations suite
Campaign tracking
Links every campaign to the pipeline it creates, so marketing spend is tied to revenue outcomes.
Lead management
Tracks lead flow and conversion.
Reporting
Builds marketing performance dashboards.
How they use the Marketing Operations suite
Draft production
Writes copy tied to briefs with clear deliverables and deadlines.
Review cycles
Iterates with stakeholders through structured feedback and approvals.
Asset management
Maintains approved messaging and reusable copy blocks.
How they use the Marketing Operations suite
Editorial planning
Manages calendar, themes, briefs, and deadlines.
Workflow orchestration
Routes content through review, approval, and publishing steps.
Content performance
Links content assets to engagement and campaign outcomes.
How they use SmartSuite
Campaign Delivery
Manages timelines, briefs, assets, and dependencies.
Cross-Team Coordination
Routes reviews and handoffs across creative, web, and GTM teams.
Performance Optimization
Uses dashboards to adjust targeting, spend, and sequencing.
How they use the Customer Success Operations suite
Advocate identification
Identifies promoters, reference-ready customers, and case study candidates.
Lifecycle campaigns
Coordinates adoption, expansion, and advocacy campaigns aligned to customer stage and health.
Cross-team enablement
Shares customer stories, references, and insights with Sales and Partnerships.
How they use the Marketing Operations suite
System integration
Connects SmartSuite with CRM/MAP tools for unified GTM workflows.
Automation reliability
Builds and maintains triggers for launches, routing, and lifecycle updates.
Data hygiene controls
Monitors sync health and resolves data quality issues across systems.
How they use the Marketing Operations suite
Measurement frameworks
Defines KPIs, attribution logic, and reporting standards.
Performance reporting
Builds dashboards for ROI, conversion, and channel effectiveness.
Insight & recommendations
Identifies trends and prescribes actions to improve outcomes.
How they use the Marketing Operations suite
Creative production
Manages design requests, priorities, and delivery schedules across campaigns.
Feedback & iteration
Tracks comments, revisions, and approvals in one place with full history.
Capacity visibility
Monitors workload and utilization to balance creative team throughput.
How they use SmartSuite
Asset management
Stores, categorizes, and links creative assets to active campaigns.
Approval workflow
Submits content for review and approval through automated notifications.
Version control
Tracks revisions and maintains audit history of all creative deliverables.
How they use the Marketing Operations suite
Campaign delivery
Manages timelines, assets, and dependencies from brief to launch.
Cross-team coordination
Aligns creative, web, ops, and stakeholders through shared workflows.
Optimization actions
Uses performance signals to adjust targeting, spend, and sequencing.
How they use the Marketing Operations suite
Process standardization
Builds repeatable workflows for intake, approvals, and campaign operations.
Data & reporting governance
Maintains consistent definitions, fields, and dashboards for measurement.
Automation enablement
Automates routing, status updates, SLAs, and cross-team handoffs.
How they use the Marketing Operations suite
Execution governance
Monitors campaign readiness, dependencies, and cross-team delivery timelines.
Performance management
Reviews channel performance and adjusts priorities to hit targets.
Operational leadership
Identifies bottlenecks and drives process improvements across teams.
How they use the Marketing Operations suite
Brand governance
Reviews messaging and creative for tone, formatting, and standards compliance.
Design approvals
Approves creative assets through structured review workflows.
Asset management
Maintains access to current templates, guidelines, and approved assets.
How they use SmartSuite
Content workflow governance
Campaign QA
Performance reporting
How they use SmartSuite
Campaign execution
Content routing
Launch coordination
How they use SmartSuite
Lead & MQL oversight
Campaign performance
Sales handoff optimization
How they use the Marketing Operations suite
Strategic direction
Sets priorities and evaluates whether programs align to company goals and revenue targets.
Investment oversight
Allocates budget across initiatives using performance and pipeline signals.
Board & executive reporting
Delivers leadership-ready summaries on impact, spend efficiency, and momentum.
How they use SmartSuite
Content delivery:
Routes content through review and approval workflows.
Program alignment:
Coordinates with CS and Partnerships for campaigns or launches.
Stakeholder communication:
Keeps teams informed of updates and releases.
Suites that serve this role
How SmartSuite supports this role
Campaigns. Plans campaigns with briefs, calendars, tasks and approvals in one workspace.
Content. Manages content and asset production with review and brand approval steps.
Requests. Captures marketing requests from sales and product with routing and SLAs.
Reporting. Reports campaign performance and attribution from connected data.
Industry reference
The AMA's marketing competencies describe the profession, while consent and advertising law, including GDPR and ePrivacy, CAN-SPAM, the TCPA, FTC endorsement guides and sector rules such as FINRA advertising and FDA promotional requirements, govern what marketing operations may send and claim.
In their words
Related roles
See SmartSuite for your role
Start a free trial, or book a demo and we will walk through your role's workflows in SmartSuite.