SmartSuite for the Communications Director
The Communications Director leads corporate and internal communications: messaging, press and public relations, internal announcements, crisis communications and the approvals that keep statements accurate and on brand. They coordinate with legal and brand on every external statement.
What you own
- Set the corporate communications strategy and messaging
- Lead press, public relations and executive communications
- Run internal communications and announcements
- Own crisis and incident communications with the crisis lead
- Coordinate legal, brand and compliance reviews of statements
- Measure communications reach and sentiment
Where the role sits
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Reports to
Direct reports
Works closely with
GRC processes
The shared GRC process map, highlighted for this role.
Owns
accountable for the process
Touches
contributes or approves
Depends on
consumes its output
How SmartSuite helps, suite by suite
Each card is the persona record from that suite's Users tab.
How they use the Corporate Communications suite
Message scheduling
Plans and coordinates internal announcements, updates, and leadership communications.
Cross-department alignment
Collaborates with HR, IT, and Leadership to ensure accurate internal messaging.
Engagement tracking
Reviews delivery timelines, approvals, and follow-up actions tied to internal campaigns.
How they use the Corporate Communications suite
Press planning
Coordinates press releases, announcements, and embargo timelines across teams.
Media approvals
Routes external messaging through legal, brand, and executive review before release.
Coverage coordination
Tracks published announcements, follow-ups, and supporting materials.
How they use the Corporate Communications suite
Drafting and revisions
Creates content drafts and iterates based on structured feedback.
Coordinated reviews
Submits drafts into approval workflows and tracks reviewer input and status.
Document organization
Maintains organized archives of approved messaging and supporting materials.
How they use the Corporate Communications suite
Campaign planning
Builds communication plans with timelines, owners, and channel coordination.
Content approvals
Routes drafts through editorial, brand, HR, and legal review stages.
Distribution management
Tracks readiness and publication steps across internal and external channels.
How they use the Corporate Communications suite
Message oversight
Reviews upcoming communications, campaign readiness, and key messages across channels.
Governance reviews
Ensures communications follow brand, legal, and policy standards through structured approvals.
Executive reporting
Produces leadership-ready summaries on pipeline status, bottlenecks, and release timelines.
How they use SmartSuite
How they use SmartSuite
Suites that serve this role
Products this role uses most
How SmartSuite supports this role
Planning. Plans communications with calendars, owners and approval workflows.
Approvals. Routes statements through legal, brand and compliance review with version history.
Crisis. Keeps crisis communications and stakeholder updates logged in the incident record.
Reporting. Reports reach, sentiment and completion of communication plans.
Industry reference
IABC and PRSA competency frameworks describe the profession, and for listed and regulated organisations communications sit under SEC Regulation FD and disclosure rules, FINRA communications rules, HIPAA when patient information is involved and the incident-disclosure deadlines in GDPR, SEC and NIS2 rules.
In their words
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