SmartSuite for the Marketing Operations Manager
The Marketing Operations Manager runs the marketing engine: campaign planning and intake, content and asset workflows, marketing technology and the performance analytics that show what works. They keep campaigns on schedule, on brand and measurable.
What you own
The Marketing Operations Manager runs the marketing engine: campaign planning and intake, content and asset workflows, marketing technology and the performance analytics that show what works.
- Run campaign planning, intake and approvals
- Own marketing technology, data and automation
- Manage content and asset production workflows
- Track campaign performance and attribution
- Coordinate legal and brand reviews
- Report marketing performance and pipeline contribution
Reporting lines
Who this role reports to, who reports to them, and the peers they work with most.
Reports to
Direct reports
Works closely with
How SmartSuite supports this role
Lead
Campaigns. Plans campaigns with briefs, calendars, tasks and approvals in one workspace.
Content. Manages content and asset production with review and brand approval steps.
Requests. Captures marketing requests from sales and product with routing and SLAs.
Reporting. Reports campaign performance and attribution from connected data.
Products this role uses most
Industry reference
The AMA's marketing competencies describe the profession; consent and advertising law governs what marketing operations may send and claim. In the US, CAN-SPAM (15 U.S.C. 7704) requires truthful headers, a working opt-out honored within ten business days and a postal address on every commercial email; the TCPA (47 U.S.C. 227) restricts autodialed and prerecorded calls and texts; and the FTC's Endorsement Guides (16 CFR Part 255, revised 2023) govern testimonials and influencer disclosures. In the EU, GDPR and the ePrivacy Directive set the consent rules.
Sector rules add a review step: FINRA Rule 2210 requires a registered principal to approve retail communications before use, and the FDA's prescription-drug advertising rules (21 CFR 202.1) govern promotional claims.
Related roles
Explore Further
Guides and definitions from the GRC Knowledge Center and the What-is glossary, chosen for this role.
Frequently asked questions
What does a Marketing Operations Manager own?
The Marketing Operations Manager runs the marketing engine: campaign planning, intake and approvals, marketing technology, data and automation, the content and asset production workflows, campaign performance tracking and attribution, legal and brand reviews and the reporting of marketing performance and pipeline contribution. The job is to keep campaigns on schedule, on brand and measurable, which depends on the requests, briefs, assets and results living in one place rather than across inboxes and tools.
How does SmartSuite help a Marketing Operations Manager plan campaigns?
Campaign Planning & Management plans campaigns with briefs, calendars, tasks and approvals in one workspace, so a campaign starts as a brief, is placed on the calendar, breaks down into tasks with owners and goes through approval before anything launches. The Product Manager and Communications Director see the same calendar, and the Marketing Operations Manager can see what is in flight, what is waiting on approval and what is late across every campaign.
How does SmartSuite manage content and asset production?
Content & Asset Management manages content and asset production with review and brand approval steps, so each asset moves through drafting, review and brand sign-off with the status visible and the approved version the one that gets used. Legal and brand reviews are steps in the workflow rather than emails, with the Legal Operations Manager reviewing where the content needs it, which is how campaigns stay on brand without a last-minute check.
How are marketing requests from sales and product handled?
Marketing Requests & Work Management captures marketing requests from sales and product with routing and SLAs, so a request from the Revenue Operations Manager for a deck or from the Product Manager for a launch page arrives in one queue, is routed to the right person and is measured against a response time. The Marketing Operations Manager sees the demand on the team by type and age, which is the basis for prioritizing and for explaining capacity.
How does this role report campaign performance and attribution?
Campaign Performance & Marketing Analytics reports campaign performance and attribution from connected data, so the results of each campaign sit against the brief, budget and tasks that produced it. The Marketing Operations Manager can show which campaigns contributed pipeline, how performance compares across channels and where spend did not return, with the Revenue Operations Manager seeing the same figures for the pipeline view. The report comes from the campaign records, not from a monthly export.
What does a marketing team need to get started with SmartSuite?
A marketing team needs its campaign calendar, the brief template it uses and the list of request types it receives. New customers can start with SmartSuite Onboarding, a guided four-week program around one or two priority workflows; for a marketing team the first workflow is campaign planning, with intake and asset workflows following. Approval steps match the existing legal and brand review, which is where consent and advertising rules such as GDPR, CAN-SPAM and the FTC Endorsement Guides are checked.
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