Business operations

SmartSuite for the Product Manager

The Product Manager owns a product or area: strategy and roadmap, discovery and requirements, backlog prioritization, launch coordination and the analytics and feedback that show whether the product delivers. They connect customers, engineering, marketing and leadership.

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What you own

The Product Manager owns a product or area: strategy and roadmap, discovery and requirements, backlog prioritization, launch coordination and the analytics and feedback that show whether the product delivers.

  • Set product strategy and maintain the roadmap
  • Run discovery and capture requirements and feedback
  • Prioritize and manage the backlog with engineering
  • Coordinate releases and launches with marketing and support
  • Track product analytics and outcomes
  • Report product performance and roadmap status to leadership

Reporting lines

Who this role reports to, who reports to them, and the peers they work with most.

Reports to

Chief Technology Officer

Chief Technology Officer

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Direct reports

Works closely with

Engineering Manager

Engineering Manager

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Marketing Operations Manager

Marketing Operations Manager

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Customer Success Manager

Customer Success Manager

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Model Owner

Model Owner

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How SmartSuite supports this role

Lead

Roadmap. Maintains strategy, roadmap and release plans linked to the work that delivers them.

Backlog. Manages the backlog and feature requests with prioritization and status visible to stakeholders.

Feedback. Captures customer feedback and feature requests from success and support in one place.

Reporting. Reports product analytics and roadmap progress to leadership.

Products this role uses most

Product Strategy & Roadmapping
Define product strategy, prioritize initiatives, and manage roadmaps that stay in step with delivery across product, engineering, and leadership.
Product Backlog & Feature Management
Capture, prioritize, and manage product features in one backlog with live visibility for product and engineering teams.
Customer Feedback & Feature Requests
Capture customer feedback and manage feature requests in one system that feeds your product backlog and roadmap.
Agile Project Management
Plan and deliver work with Agile methodologies, using sprint management, backlogs, and live dashboards for your teams.
Product Analytics & Insights
Measure product performance, track feature adoption, and gain actionable insights with real-time analytics.
Product Release Management & Planning
Plan and manage product releases with release records, milestone tracking, readiness approvals, and dashboards across teams.

Industry reference

Product management follows practice frameworks from the Pragmatic Institute and SVPG rather than a regulatory standard, but regulation shapes what a product must satisfy: privacy by design and by default under GDPR Article 25, accessibility under the ADA (WCAG 2.1 Level AA for state and local government web content and apps from 26 April 2027) and the European Accessibility Act (Directive (EU) 2019/882, transposed by June 2022), the EU AI Act's obligations for providers and deployers of AI systems, and FDA oversight of software as a medical device.

Each of these lands on the roadmap as a requirement with a date, which is why prioritization decisions and scope changes need a traceable record.

Related roles

Chief Technology Officer

Chief Technology Officer

See the role

Frequently asked questions

What does a Product Manager own and answer for?

The Product Manager owns a product or area end to end: the strategy and roadmap, discovery and requirements, backlog prioritization with engineering, release and launch coordination with marketing and support, and the analytics and feedback that show whether the product delivers. They report product performance and roadmap status to leadership. The role sits between customers, engineering, marketing and leadership, and most of the work is keeping those four groups looking at the same plan.

How does SmartSuite help a Product Manager keep the roadmap connected to delivery?

Product Strategy & Roadmapping maintains strategy, roadmap and release plans linked to the work that delivers them, so a roadmap item is not a slide but a record connected to the backlog items and releases beneath it. When the Engineering Manager's team reprioritizes, the roadmap reflects it; when leadership asks why a theme slipped, the linked work shows where. Release Management & Planning carries the same items into the release plan, so one change propagates rather than being re-entered.

How does this role manage the backlog with engineering?

Product Backlog & Feature Management manages the backlog and feature requests with prioritization and status visible to stakeholders, so the Product Manager and the Engineering Manager work from one ordered list and sales or support can see where a request stands without asking. Agile Project Management supports the sprint cadence on the same items. Prioritization decisions are recorded on the item, which makes the trade-offs defensible when a stakeholder challenges the order.

How is customer feedback captured and turned into feature requests?

Customer Feedback & Feature Requests captures customer feedback and feature requests from success and support in one place, so what the Customer Success Manager hears on a renewal call lands in the same queue as support tickets and sales asks. The Product Manager can see how often a request recurs and which customers raised it before deciding whether it earns a place on the backlog, and the person who raised it can see the outcome.

How does a Product Manager report product performance to leadership?

SmartSuite reports product analytics and roadmap progress to leadership from the roadmap and backlog records, with Product Analytics & Insights holding the outcome measures beside the work. The Product Manager can show what shipped, what moved and what the metrics did afterwards in one view, rather than assembling a deck from several tools. For a Model Owner or a Marketing Operations Manager who need the same facts for their own reporting, the view is shared.

How does SmartSuite fit with the tools a product team already uses?

SmartSuite holds the roadmap, backlog priorities and feedback as one connected record set; whether engineering tracks sprints there using Agile Project Management or in its own tooling, the Product Manager keeps the plan and the reasons behind it in one place. Getting started needs the current roadmap, the backlog as it stands and the feedback channels from success and support. Most teams begin with the backlog and feedback queue, then build the roadmap view on top.

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