U.S. Nevada SB220 — Internet Consumer Privacy Law

Overview

Nevada SB220 isan internet consumer privacy law that strengthens data protectionobligations for operators of commercial websites and online servicesthat collect personal information from Nevada residents. Theregulation provides consumers with the right to opt out of the saleof their personal data, supporting privacy compliance and riskmanagement for businesses operating in the state.

Enacted by theNevada Legislature and enforced by the Nevada Attorney General, SB220amends Nevada’s existing online privacy requirements. It applies towebsite operators and data brokers who collect, maintain, or sellpersonal data of Nevada consumers, with a focus on privacygovernance, vendor risk, and compliance oversight in the digitalecosystem.

Organizationstypically implement SB220 by updating privacy notices, establishingmechanisms to process opt-out requests, conducting data mapping, andmaintaining procedures to respond to consumer inquiries. Integrationwith privacy programs and alignment with other frameworks such asCCPA or GDPR enables organizations to address regulatory compliance,improve data governance, and mitigate data protection risks.

Why it Matters

Nevada SB220provides a legal framework that strengthens how organizations addressconsumer privacy, data governance, and regulatory complianceobligations.

Key benefitsinclude:

•  Enhance consumer data protection

Support theresponsible collection, handling, and storage of personalinformation, reducing risk of unauthorized disclosure or exposure.

•  Improve regulatory alignment

Enableorganizations to comply with evolving privacy requirements byintegrating SB220 standards into their data management practices.

•  Increase audit readiness

Facilitatedocumentation and transparency, making it easier to demonstratecompliance during regulatory reviews or internal audits.

•  Strengthen privacy governance

Drive theadoption of clear privacy policies and procedures that improveinternal oversight and accountability for consumer data.

•  Reduce organizational risk exposure

Minimize legal,financial, and reputational risk by adhering to privacy standardsmandated under state law.

How it Works

The U.S. NevadaSB220 — Internet Consumer Privacy Law establishes a regulatoryframework focused on the collection, sale, and disclosure ofpersonally identifiable information by operators of websites andonline services. Its structure centers on regulatory requirements,mandating transparent privacy notices, provisions for consumer accessrequests, and mechanisms for consumers to opt out of the sale ofpersonal data. The framework outlines a lifecycle of data privacyobligations for covered entities, linking each requirement tocorresponding statutory provisions.

Organizationsimplement the Nevada SB220 framework by assessing data flows,updating privacy policies, and deploying controls that enablecompliance with consumer request procedures. This includes managingopt-out requests, verifying consumer identities, and maintainingrecords of data disclosures. Ongoing compliance efforts often involvecoordination across legal, security, and IT teams to ensureregulatory governance is integrated throughout privacy and riskmanagement processes.

With SmartSuite,organizations operationalize Nevada SB220 by leveraging policygovernance tools, cataloging relevant privacy controls, andmaintaining evidence of consumer request handling. SmartSuite enablesthe documentation of compliance activities, supports audit readinessthrough centralized evidence collection, and offers dashboards formonitoring privacy risk and compliance status. This integratedapproach helps sustain ongoing adherence to security and consumerprivacy requirements.

Key Elements

•  Personal Data Collection Limitations

Specifiesboundaries for collecting consumers' personally identifiableinformation by online operators.

•  Privacy Notice Requirements

Establishesexpectations for clear disclosure of data practices to consumersprior to information collection.

•  Opt-Out Mechanisms for Consumers

Outlinesprocesses enabling users to request exclusion of their data from saleor disclosure.

•  Data Security Obligations

Describesnecessary safeguards online businesses must implement to protectcollected personal information.

•  Consumer Access and Correction Rights

Organizesprocedures allowing individuals to review and request corrections totheir personal information.

•  Service Provider Data Handling

Definesresponsibilities and constraints for third-party processors handlingpersonal data on behalf of online operators.

Framework Scope

U.S. NevadaSB220 — Internet Consumer Privacy Law is adopted by businessesoperating online that collect or process Nevada residents’ personalinformation. The law governs personal data processing activities indigital and web-based environments and is commonly implemented toaddress state-specific privacy obligations, comply with consumerrights requirements, and enhance data protection and privacy riskoversight.

Framework Objectives

U.S. NevadaSB220 — Internet Consumer Privacy Law sets expectations fororganizations to enhance data protection and regulatory compliancefor Nevada consumers.

•  Safeguard personal data through effective cybersecurity andprivacy risk management

•  Strengthen governance by establishing clear requirements fordata processing practices

•  Support compliance with consumer privacy rights and legalobligations

•  Enhance operational resilience by minimizing exposure to datasecurity risks

•  Promote transparency and control over personal information forconsumers

•  Improve readiness for regulatory audits and enforcement actionsNevada SB220 aligns with U.S. privacy laws like the CaliforniaConsumer Privacy Act (CCPA) and is often referenced alongside theGeneral Data Protection Regulation (GDPR) for broader data privacycompliance. Organizations implement SB220 to enable consumer privacyrights, support regulatory compliance, and demonstrate responsibledata handling in online services targeting Nevada residents.

Common Framework Mappings

Nevada SB220 isoften mapped to other data protection and privacy frameworks tostreamline compliance, address overlapping requirements, and enhanceconsumer privacy controls across multiple regulatory obligations.

Mappedframeworks include:

CCPA

CIS CriticalSecurity Controls

COBIT

GDPR

HIPAA

ISO/IEC 27001

NISTCybersecurity Framework

NIST PrivacyFramework

NIST SP 800-53

SOC 2