Data Protection & Privacy
DETAIL

U.S. Nevada SB220 — Internet Consumer Privacy Law

SmartSuite provides the system for managing controls, evidence, mappings, assessments, and reporting.
Framework text may require a separate license unless explicitly provided.

arrow_back
arrow_forward

Overview

Nevada SB220 is an internet consumer privacy law that strengthens data protection obligations for operators of commercial websites and online services that collect personal information from Nevada residents. The regulation provides consumers with the right to opt out of the sale of their personal data, supporting privacy compliance and risk management for businesses operating in the state.

Enacted by the Nevada Legislature and enforced by the Nevada Attorney General, SB220 amends Nevada’s existing online privacy requirements. It applies to website operators and data brokers who collect, maintain, or sell personal data of Nevada consumers, with a focus on privacy governance, vendor risk, and compliance oversight in the digital ecosystem.

Organizations typically implement SB220 by updating privacy notices, establishing mechanisms to process opt-out requests, conducting data mapping, and maintaining procedures to respond to consumer inquiries. Integration with privacy programs and alignment with other frameworks such as CCPA or GDPR enables organizations to address regulatory compliance, improve data governance, and mitigate data protection risks.

Why it Matters

Nevada SB220 provides a legal framework that strengthens howorganizations address consumer privacy, data governance, andregulatory compliance obligations.

Key benefits include:

  • Enhance consumer data protection

Support theresponsible collection, handling, and storage of personalinformation, reducing risk of unauthorized disclosure or exposure.

  • Improve regulatory alignment

Enableorganizations to comply with evolving privacy requirements byintegrating SB220 standards into their data management practices.

  • Increase audit readiness

Facilitatedocumentation and transparency, making it easier to demonstratecompliance during regulatory reviews or internal audits.

  • Strengthen privacy governance

Drive theadoption of clear privacy policies and procedures that improveinternal oversight and accountability for consumer data.

  • Reduce organizational risk exposure

Minimize legal,financial, and reputational risk by adhering to privacy standardsmandated under state law.

How it Works

The U.S. Nevada SB220 — Internet Consumer Privacy Law establishes aregulatory framework focused on the collection, sale, and disclosureof personally identifiable information by operators of websites andonline services. Its structure centers on regulatory requirements,mandating transparent privacy notices, provisions for consumer accessrequests, and mechanisms for consumers to opt out of the sale ofpersonal data. The framework outlines a lifecycle of data privacyobligations for covered entities, linking each requirement tocorresponding statutory provisions.

Organizations implement the Nevada SB220 framework by assessing dataflows, updating privacy policies, and deploying controls that enablecompliance with consumer request procedures. This includes managingopt-out requests, verifying consumer identities, and maintainingrecords of data disclosures. Ongoing compliance efforts often involvecoordination across legal, security, and IT teams to ensureregulatory governance is integrated throughout privacy and riskmanagement processes.

With SmartSuite, organizations operationalize Nevada SB220 byleveraging policy governance tools, cataloging relevant privacycontrols, and maintaining evidence of consumer request handling.SmartSuite enables the documentation of compliance activities,supports audit readiness through centralized evidence collection, andoffers dashboards for monitoring privacy risk and compliance status.This integrated approach helps sustain ongoing adherence to securityand consumer privacy requirements.

Key Elements

  • Personal Data Collection Limitations

Specifiesboundaries for collecting consumers' personally identifiableinformation by online operators.

  • Privacy Notice Requirements

Establishesexpectations for clear disclosure of data practices to consumersprior to information collection.

  • Opt-Out Mechanisms for Consumers

Outlinesprocesses enabling users to request exclusion of their data from saleor disclosure.

  • Data Security Obligations

Describesnecessary safeguards online businesses must implement to protectcollected personal information.

  • Consumer Access and Correction Rights

Organizesprocedures allowing individuals to review and request corrections totheir personal information.

  • Service Provider Data Handling

Definesresponsibilities and constraints for third-party processors handlingpersonal data on behalf of online operators.

Framework Scope

U.S. Nevada SB220 — Internet Consumer Privacy Law is adopted bybusinesses operating online that collect or process Nevada residents’personal information. The law governs personal data processingactivities in digital and web-based environments and is commonlyimplemented to address state-specific privacy obligations, complywith consumer rights requirements, and enhance data protection andprivacy risk oversight.

Framework Objectives

U.S. Nevada SB220 — Internet Consumer Privacy Law sets expectationsfor organizations to enhance data protection and regulatorycompliance for Nevada consumers.

Safeguard personal data through effective cybersecurity and privacyrisk management

Strengthen governance by establishing clear requirements for dataprocessing practices

Support compliance with consumer privacy rights and legal obligations

Enhance operational resilience by minimizing exposure to datasecurity risks

Promote transparency and control over personal information forconsumers

Improve readiness for regulatory audits and enforcement actionsNevada SB220 aligns with U.S. privacy laws like the CaliforniaConsumer Privacy Act (CCPA) and is often referenced alongside theGeneral Data Protection Regulation (GDPR) for broader data privacycompliance. Organizations implement SB220 to enable consumer privacyrights, support regulatory compliance, and demonstrate responsibledata handling in online services targeting Nevada residents.

Framework in Context

Nevada SB220 alignswith U.S. privacy laws like the California Consumer Privacy Act(CCPA) and is often referenced alongside the General Data ProtectionRegulation (GDPR) for broader data privacy compliance. Organizationsimplement SB220 to enable consumer privacy rights, support regulatorycompliance, and demonstrate responsible data handling in onlineservices targeting Nevada residents.

Common Framework Mappings

Nevada SB220 is often mapped to other data protection and privacyframeworks to streamline compliance, address overlappingrequirements, and enhance consumer privacy controls across multipleregulatory obligations.

Mapped frameworks include:

CCPA

CIS Critical Security Controls

COBIT

GDPR

HIPAA

ISO/IEC 27001

NIST Cybersecurity Framework

NIST Privacy Framework

NIST SP 800-53

SOC 2

At a Glance
Nevada SB 220 (2019)
  • checklist
    Classification
    Category
    info
    Data Protection & Privacy
    Domain
    info
    Privacy
    Framework Family
    info
    Global Privacy Regulations
  • info
    Regulatory Context
    Type
    info
    Regulation
    Legal Instrument
    info
    Law
    Sector
    info
    Cross-Sector
    Industry
    info
    Cross-Industry
  • arrow_upload_ready
    Region / Publisher
    Region
    info
    North America
    Region Detail
    info
    Nevada
    Publisher
    info
    Nevada Legislature
  • published_with_changes
    Versioning
    Version
    info
    2019
    Effective Date
    info
    October 1, 2019
    Issue Date
    info
    May 29, 2019
  • graph_3
    Adoption
    Adoption Model
    info
    Regulatory Compliance
    Implementation Complexity
    info
    Moderate
  • captive_portal
    Official Reference
License Information

License included / downloadable: Yes

Nevada SB220 statutory text is publicly available via official Nevada government publications. License included with platform

Official Resources
Nevada Privacy Law Overview
Provides an overview and insights into the Nevada SB220 Internet Consumer Privacy Law.
chevron_forward
Nevada SB220 Bill Text
Outlines the full legal text of Nevada's consumer privacy legislation, SB220.
chevron_forward
SMARTSUITE

How SmartSuite Supports NV SB220

Manage Nevada consumer privacy requirements by organizing SB220 obligations, tracking data collection and opt-out processes, and maintaining evidence supporting compliance with consumer data rights.

Consumer Data Governance Controls

Structure requirements for collecting, using, and sharing personal information under Nevada privacy law.

Data Inventory and Processing Mapping

Track personal data categories, processing activities, and systems subject to SB220 requirements.

Consumer Opt-Out Request Management

Manage consumer opt-out requests for data sales and track fulfillment timelines and responses.

Consumer Personal Information Management

Manage user permissions, authentication, and safeguards protecting consumer personal information.

Vendor and Data Sharing Oversight

Track third-party data sharing arrangements and ensure compliance with Nevada privacy obligations.

Nevada Opt-Out and Privacy Program Reporting

Provide dashboards showing opt-out request status, data usage compliance, and privacy program readiness.

Related frameworks

CCPA/CPRA

CCPA/CPRA is California privacy law giving residents control over personal data and requiring businesses to protect and disclose data practices.

Learn More
arrow_forward
GDPR

GDPR is an EU regulation that protects individuals' personal data and strengthens organizations' accountability for privacy.

Learn More
arrow_forward
GLBA Safeguards Rule (16 CFR Part 314)

The GLBA Safeguards Rule requires financial institutions to implement security programs to protect consumer financial information.

Learn More
arrow_forward
ISO 27701

ISO/IEC 27701 extends ISO/IEC 27001 to help organizations manage privacy and protect personally identifiable information.

Learn More
arrow_forward
NIST Privacy Framework v1.0

NIST Privacy Framework provides voluntary guidance to help organizations identify, assess, and manage privacy risks to individuals' data.

Learn More
arrow_forward
PCI DSS 4.0.1

PCI DSS v4.0.1 defines security requirements organizations must follow to protect payment card data during storage, processing, and transmission.

Learn More
arrow_forward
SOC 2

SOC 2 assesses and reports on a service organization's controls for security, availability, processing integrity, confidentiality, and privacy.

Learn More
arrow_forward
VCDPA

Virginia CDPA establishes data protection requirements and consumer privacy rights for businesses handling Virginia residents' personal data.

Learn More
arrow_forward
ONBOARDING FAQS

Frequently Asked Questions For Nevada SB220 (Internet Consumer Privacy Law)

What is Nevada SB220 used for?

Nevada SB220 is designed to enhance consumer privacy by granting individuals the right to opt out of the sale of their personal information by operators of commercial websites and online services. The law aims to give Nevada residents greater control over their personal data when interacting with online businesses.

Is compliance with Nevada SB220 mandatory?

Yes, compliance with Nevada SB220 is mandatory for operators who collect and maintain personal information from Nevada residents. Organizations meeting the definition of "operators" must provide consumers with a means to opt out of data sales, regardless of whether they have a physical presence in Nevada.

Who does Nevada SB220 apply to?

Nevada SB220 applies to “operators,” defined as persons who own or operate websites or online services for commercial purposes and collect covered information from Nevada residents. There are limited exemptions, including those for certain financial institutions and entities subject to other specific federal privacy laws.

What personal information is protected under Nevada SB220?

Nevada SB220 protects personally identifiable information (PII) including names, addresses, email addresses, telephone numbers, Social Security Numbers, and any identifier that allows a consumer to be contacted physically or online. The law specifically targets data that can identify or locate individuals.

What are the key compliance requirements of Nevada SB220?

Key requirements include maintaining a posted privacy notice, designating a process for consumers to submit opt-out requests, and responding to such requests within a reasonable timeframe. Operators must also ensure they do not sell covered information after an opt-out request has been submitted.

How does Nevada SB220 differ from the California Consumer Privacy Act (CCPA)?

While both laws address consumer rights regarding personal information, Nevada SB220 focuses explicitly on the right to opt out of the sale of personal data, whereas CCPA includes broader rights such as access and deletion. Additionally, Nevada SB220 has a narrower definition of “sale” and does not grant the right to data deletion.

What are the ongoing compliance responsibilities under Nevada SB220?

Ongoing compliance includes regular review and updating of privacy disclosures, maintaining a reliable opt-out mechanism, ensuring timely responses to consumer requests, and monitoring third-party data disclosures for compliance. Operators should also provide employee training and keep records of all opt-out requests.

How would SmartSuite support Nevada SB220 compliance?

SmartSuite can help organizations manage Nevada SB220 by enabling centralized tracking of opt-out requests, documentation of privacy policies, and control management over data sharing practices. It supports risk and compliance tracking, facilitates evidence collection for ongoing audit readiness, and generates compliance reports necessary for regulatory review.

Operationalize NV SB 220 with Connected Workflows

Manage controls, risks, evidence, and audits in one platform designed for modern governance, risk, and compliance.

Schedule a Demo
chevron_forward
Demo Library
chevron_forward