U.S. Nevada SB220 — Internet Consumer Privacy Law

SmartSuite provides the system for managing controls, evidence, mappings, assessments, and reporting. Framework text may require a separate license unless explicitly provided.
Overview
Nevada SB220 is an internet consumer privacy law that strengthens data protection obligations for operators of commercial websites and online services that collect personal information from Nevada residents. The regulation provides consumers with the right to opt out of the sale of their personal data, supporting privacy compliance and risk management for businesses operating in the state.
Enacted by the Nevada Legislature and enforced by the Nevada Attorney General, SB220 amends Nevada’s existing online privacy requirements. It applies to website operators and data brokers who collect, maintain, or sell personal data of Nevada consumers, with a focus on privacy governance, vendor risk, and compliance oversight in the digital ecosystem.
Organizations typically implement SB220 by updating privacy notices, establishing mechanisms to process opt-out requests, conducting data mapping, and maintaining procedures to respond to consumer inquiries. Integration with privacy programs and alignment with other frameworks such as CCPA or GDPR enables organizations to address regulatory compliance, improve data governance, and mitigate data protection risks.
Why it Matters
Nevada SB220 provides a legal framework that strengthens howorganizations address consumer privacy, data governance, andregulatory compliance obligations.
Key benefits include:
- Enhance consumer data protection
Support theresponsible collection, handling, and storage of personalinformation, reducing risk of unauthorized disclosure or exposure.
- Improve regulatory alignment
Enableorganizations to comply with evolving privacy requirements byintegrating SB220 standards into their data management practices.
- Increase audit readiness
Facilitatedocumentation and transparency, making it easier to demonstratecompliance during regulatory reviews or internal audits.
- Strengthen privacy governance
Drive theadoption of clear privacy policies and procedures that improveinternal oversight and accountability for consumer data.
- Reduce organizational risk exposure
Minimize legal,financial, and reputational risk by adhering to privacy standardsmandated under state law.
How it Works
The U.S. Nevada SB220 — Internet Consumer Privacy Law establishes aregulatory framework focused on the collection, sale, and disclosureof personally identifiable information by operators of websites andonline services. Its structure centers on regulatory requirements,mandating transparent privacy notices, provisions for consumer accessrequests, and mechanisms for consumers to opt out of the sale ofpersonal data. The framework outlines a lifecycle of data privacyobligations for covered entities, linking each requirement tocorresponding statutory provisions.
Organizations implement the Nevada SB220 framework by assessing dataflows, updating privacy policies, and deploying controls that enablecompliance with consumer request procedures. This includes managingopt-out requests, verifying consumer identities, and maintainingrecords of data disclosures. Ongoing compliance efforts often involvecoordination across legal, security, and IT teams to ensureregulatory governance is integrated throughout privacy and riskmanagement processes.
With SmartSuite, organizations operationalize Nevada SB220 byleveraging policy governance tools, cataloging relevant privacycontrols, and maintaining evidence of consumer request handling.SmartSuite enables the documentation of compliance activities,supports audit readiness through centralized evidence collection, andoffers dashboards for monitoring privacy risk and compliance status.This integrated approach helps sustain ongoing adherence to securityand consumer privacy requirements.
Key Elements
- Personal Data Collection Limitations
Specifiesboundaries for collecting consumers' personally identifiableinformation by online operators.
- Privacy Notice Requirements
Establishesexpectations for clear disclosure of data practices to consumersprior to information collection.
- Opt-Out Mechanisms for Consumers
Outlinesprocesses enabling users to request exclusion of their data from saleor disclosure.
- Data Security Obligations
Describesnecessary safeguards online businesses must implement to protectcollected personal information.
- Consumer Access and Correction Rights
Organizesprocedures allowing individuals to review and request corrections totheir personal information.
- Service Provider Data Handling
Definesresponsibilities and constraints for third-party processors handlingpersonal data on behalf of online operators.
Framework Scope
U.S. Nevada SB220 — Internet Consumer Privacy Law is adopted bybusinesses operating online that collect or process Nevada residents’personal information. The law governs personal data processingactivities in digital and web-based environments and is commonlyimplemented to address state-specific privacy obligations, complywith consumer rights requirements, and enhance data protection andprivacy risk oversight.
Framework Objectives
U.S. Nevada SB220 — Internet Consumer Privacy Law sets expectationsfor organizations to enhance data protection and regulatorycompliance for Nevada consumers.
Safeguard personal data through effective cybersecurity and privacyrisk management
Strengthen governance by establishing clear requirements for dataprocessing practices
Support compliance with consumer privacy rights and legal obligations
Enhance operational resilience by minimizing exposure to datasecurity risks
Promote transparency and control over personal information forconsumers
Improve readiness for regulatory audits and enforcement actionsNevada SB220 aligns with U.S. privacy laws like the CaliforniaConsumer Privacy Act (CCPA) and is often referenced alongside theGeneral Data Protection Regulation (GDPR) for broader data privacycompliance. Organizations implement SB220 to enable consumer privacyrights, support regulatory compliance, and demonstrate responsibledata handling in online services targeting Nevada residents.
Framework in Context
Nevada SB220 alignswith U.S. privacy laws like the California Consumer Privacy Act(CCPA) and is often referenced alongside the General Data ProtectionRegulation (GDPR) for broader data privacy compliance. Organizationsimplement SB220 to enable consumer privacy rights, support regulatorycompliance, and demonstrate responsible data handling in onlineservices targeting Nevada residents.
Common Framework Mappings
Nevada SB220 is often mapped to other data protection and privacyframeworks to streamline compliance, address overlappingrequirements, and enhance consumer privacy controls across multipleregulatory obligations.
Mapped frameworks include:
CCPA
CIS Critical Security Controls
COBIT
GDPR
HIPAA
ISO/IEC 27001
NIST Cybersecurity Framework
NIST Privacy Framework
NIST SP 800-53
SOC 2
- ClassificationCategoryData Protection & PrivacyDomainPrivacyFramework FamilyGlobal Privacy Regulations
- Regulatory ContextTypeRegulationLegal InstrumentLawSectorCross-SectorIndustryCross-Industry
- Region / PublisherRegionNorth AmericaRegion DetailNevadaPublisherNevada Legislature
- VersioningVersion2019Effective DateOctober 1, 2019Issue DateMay 29, 2019
- AdoptionAdoption ModelRegulatory ComplianceImplementation ComplexityModerate
- Official ReferenceOpen Link in New TabSource
License included / downloadable: Yes
Nevada SB220 statutory text is publicly available via official Nevada government publications. License included with platform
How SmartSuite Supports NV SB220
Manage Nevada consumer privacy requirements by organizing SB220 obligations, tracking data collection and opt-out processes, and maintaining evidence supporting compliance with consumer data rights.
Consumer Data Governance Controls
Structure requirements for collecting, using, and sharing personal information under Nevada privacy law.
Data Inventory and Processing Mapping
Track personal data categories, processing activities, and systems subject to SB220 requirements.
Consumer Opt-Out Request Management
Manage consumer opt-out requests for data sales and track fulfillment timelines and responses.
Consumer Personal Information Management
Manage user permissions, authentication, and safeguards protecting consumer personal information.
Vendor and Data Sharing Oversight
Track third-party data sharing arrangements and ensure compliance with Nevada privacy obligations.
Nevada Opt-Out and Privacy Program Reporting
Provide dashboards showing opt-out request status, data usage compliance, and privacy program readiness.
Related frameworks

CCPA/CPRA is California privacy law giving residents control over personal data and requiring businesses to protect and disclose data practices.

GDPR is an EU regulation that protects individuals' personal data and strengthens organizations' accountability for privacy.

The GLBA Safeguards Rule requires financial institutions to implement security programs to protect consumer financial information.

ISO/IEC 27701 extends ISO/IEC 27001 to help organizations manage privacy and protect personally identifiable information.

NIST Privacy Framework provides voluntary guidance to help organizations identify, assess, and manage privacy risks to individuals' data.

PCI DSS v4.0.1 defines security requirements organizations must follow to protect payment card data during storage, processing, and transmission.
Frequently Asked Questions For Nevada SB220 (Internet Consumer Privacy Law)
Nevada SB220 is designed to enhance consumer privacy by granting individuals the right to opt out of the sale of their personal information by operators of commercial websites and online services. The law aims to give Nevada residents greater control over their personal data when interacting with online businesses.
Yes, compliance with Nevada SB220 is mandatory for operators who collect and maintain personal information from Nevada residents. Organizations meeting the definition of "operators" must provide consumers with a means to opt out of data sales, regardless of whether they have a physical presence in Nevada.
Nevada SB220 applies to “operators,” defined as persons who own or operate websites or online services for commercial purposes and collect covered information from Nevada residents. There are limited exemptions, including those for certain financial institutions and entities subject to other specific federal privacy laws.
Nevada SB220 protects personally identifiable information (PII) including names, addresses, email addresses, telephone numbers, Social Security Numbers, and any identifier that allows a consumer to be contacted physically or online. The law specifically targets data that can identify or locate individuals.
Key requirements include maintaining a posted privacy notice, designating a process for consumers to submit opt-out requests, and responding to such requests within a reasonable timeframe. Operators must also ensure they do not sell covered information after an opt-out request has been submitted.
While both laws address consumer rights regarding personal information, Nevada SB220 focuses explicitly on the right to opt out of the sale of personal data, whereas CCPA includes broader rights such as access and deletion. Additionally, Nevada SB220 has a narrower definition of “sale” and does not grant the right to data deletion.
Ongoing compliance includes regular review and updating of privacy disclosures, maintaining a reliable opt-out mechanism, ensuring timely responses to consumer requests, and monitoring third-party data disclosures for compliance. Operators should also provide employee training and keep records of all opt-out requests.
SmartSuite can help organizations manage Nevada SB220 by enabling centralized tracking of opt-out requests, documentation of privacy policies, and control management over data sharing practices. It supports risk and compliance tracking, facilitates evidence collection for ongoing audit readiness, and generates compliance reports necessary for regulatory review.
Manage controls, risks, evidence, and audits in one platform designed for modern governance, risk, and compliance.

