How a Law Firm Cut Manual Work and Organized Their Clients

Lee Ann O'Neal, Legal Operations Lead @ Moriarty Law Firm & Robin Joseph-Hochman, Legal Assistant @ Moriarty Law Firm

100+
client records centralized in SmartSuite
80%
reduction in manual intake entry
Real-time
tracking of client data and updates enabled in dashboards
“We’re not developers, but SmartSuite made us feel like we could build anything. It’s transformed how we manage client data.”
Lee Ann O'Neal

Problem

Eliminating Bottlenecks in Legal Operations

A client-focused practice specializing in family law, personal injury, and civil litigation, faced operational inefficiencies as it worked to streamline case management and client communications. But as the firm’s caseload grew, its operational foundation began to show strain.

Client intake, contact updates, and case records were managed across Airtable, spreadsheets, and email inboxes—resulting in fragmented workflows and redundant manual entry. Each new client required retyping information into multiple systems, while verifying and updating records often meant chasing email threads or relying on administrative follow-ups. As the volume of cases increased, so did the risk of errors and delays.

The lack of real-time visibility into record accuracy, combined with no system for automating updates or tracking engagement, left staff burdened with repetitive, low-value tasks—pulling time and attention away from the legal work that mattered most.

Q1

Solution

Digitizing Intake for Speed and Accuracy

The Law Firm implemented SmartSuite to transform its client intake and data management processes into a fully digital, automated workflow. The firm consolidated all client records into a centralized database, eliminating versioning confusion and duplicate entry.

Custom intake forms were built within SmartSuite to allow clients or internal staff to enter information directly into structured fields—automatically populating the database without retyping. Automated notifications flagged incomplete entries or outdated records, prompting timely updates without relying on manual follow-ups.

Role-specific dashboards were introduced to help each legal assistant and operations lead track their assigned clients, pending verifications, and urgent updates in real time. SmartSuite’s permission controls ensured sensitive client data was accessible only to authorized users, reinforcing data security without compromising usability.

Q2

Results

Modern Operations for a Growing Caseload

With SmartSuite, The Law Firm reduced manual intake entry by 80%, freeing up valuable time across its operations team. Over 100 client records were migrated and streamlined, offering a real-time, single source of truth for ongoing legal work.

Dashboards provided clarity across the firm, with each user able to monitor their workflows and prioritize follow-ups. By centralizing data and introducing automation, the firm eliminated the guesswork and redundancy that once slowed down the intake process. The result is a modernized legal operations system built to scale—without adding administrative burden.

Download Customer Story PDF

Customer Name

Law Firm – US

Industry

Law

Team

Service

Region

North America

Company size

SMB

Pain point

Manual client intake and fragmented data update process

Products replaced

Airtable, Email Forms, Spreadsheets

About the company

A U.S. legal services firm focused on family law and civil litigation, known for client advocacy and results-driven representation.