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Problem
Disconnected Workflows and Limited Visibility Hinder Campaign Execution
A leading smart home brand struggled to coordinate cross-functional marketing workflows. Different departments used separate tools—primarily Airtable and Excel—leading to duplicated efforts and misaligned planning. With commercial campaigns often spanning just a few weeks, brief collection, task assignment, and workload visibility became major challenges.
The Markeing Project Manager’s teams in graphics and translation relied on manual processes and loosely integrated systems to coordinate deliverables. The Digital Marketing Lead faced similar issues on the campaign side, working through spreadsheets and incomplete briefs, making real-time tracking and ownership difficult. Both recognized the need for a centralized solution that could support structured planning, workload forecasting, and campaign management.
Q1
Solution
SmartSuite Unifies Campaign Management with Structured Collaboration
Smart Home Tech – EU deployed SmartSuite to centralize marketing campaign execution and improve visibility across stakeholders. Teams adopted linked solutions to manage tasks, campaigns, and assets, enabling structured relationships between briefs, deliverables, and owners.
SmartSuite’s automation engine helped reduce manual setup, allowing recurring projects like commercial campaigns to auto-generate tasks and deadlines. Dashboards were customized by team, with views that showed individual workloads, campaign overlap, and priority status. Workload and calendar views supported long-term planning across busy campaign seasons.
The Airtable migration tool accelerated adoption by importing existing structures and data, while SmartSuite’s granular permissions allowed separate teams to collaborate without compromising data control. As a result, five internal teams began using a unified platform to manage end-to-end campaign planning.
Q2
Results
Improved Visibility and Scalable Adoption Drive Marketing Efficiency
The marketing organization now collaborates in one environment, tracking campaigns, content assets, briefs, and assignments in SmartSuite. Task planning and resource visibility are more transparent, reducing the time spent on meetings and follow-ups. Dashboards provide real-time summaries of each team member’s workload and campaign status, improving forecasting and execution.
The Digital Marketing Lead initiated company-wide adoption with an initial rollout to 19 users and plans to grow to 30+. Marketing Project Manager built a live planning solution for campaign heads and used automation to standardize campaign set-up. Legacy tools were phased out, and work shifted from reactive tracking to proactive planning, freeing up teams to focus on content creation and campaign success.
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