How Analytic Vizion Embedded SmartSuite at the Core of Their Operations

Lyndsey Strassburger, Director of Special Initiatives @ Analytic Vizion, Taylor Bacchus, Sr IT Project Manager @ Analytic Vizion, Jennifer Lisborg, Strategic Partnerships Leader @ Analytic Vizion

90% of internal processes
built in SmartSuite
5-6 high impact workflows
developed in SmartSuite
12+ hours
reclaimed per month
Lyndsey Strassburger
“This is our default tool now. If we’re creating something new, it’s probably landing in SmartSuite.”
Lyndsey Strassburger, Director of Special Initiatives @ Analytic Vizion
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In this article
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Solution Area
Business Operations
Project & Portfolio Management

Company Name

Analytic Vizion

Industry

Professional Services

Team

Marketing

Region

North America

Company size

Mid-Market

Pain point

Fragmented systems across HR, operations, and project management

Products replaced

Static PDFs, Miro, OneDrive

About the company

Analytic Vizion exists to equip and inspire the next generation of data and technology leaders worth following. Each day, our consultants show up to empathetically serve our clients, helping them to unlock better decisions and accelerate transformation with connection, clarity, and confidence.

Website

https://www.analyticvizion.com/

Problem

Dispersed Workflows, Limited Visibility

As part of its tech stack, SmartSuite lets Analytic Vizion connect workflows and elevate operational visibility. This optimization enables their consultants to minimize time spent on internal processes and maximize focus on client service delivery.

The fast-scaling company, rooted in enablement and systems thinking, found that rapid growth was outpacing their internal infrastructure. While their client-facing capabilities flourished, internal visibility and efficiency lagged. Information was scattered across PDFs, Miro boards, and OneDrive folders—leaving teams with fragmented access to vital data. Details like invoice statuses or project deliverables were either siloed or difficult to retrieve, slowing down operations and limiting cross-functional collaboration.

Q1

Solution

SmartSuite as a Foundational Operating Layer

Analytic Vizion implemented SmartSuite as a foundational pillar of its startup tech stack—opting to architect operations around the platform from day one rather than retrofitting legacy systems. This intentional design choice enabled the team to build a unified infrastructure that supports all core business functions.

Today, SmartSuite powers workflows across HR, marketing, finance, and client delivery, driving clarity and reducing administrative drag. The platform supports high-impact use cases that improve coordination and surface key data without extra friction:

  • Marketing Approvals: Automated notifications and role-based dashboards speed up content approvals, saving 1–2 hours per week through reminders and simplified workflows.
  • HR Reviews: Quarterly performance cycles are managed end-to-end for eight team leads, automating review prompts and feedback collection.
  • Finance Visibility: Invoicing data from QuickBooks is surfaced directly in SmartSuite, providing cross-functional transparency without requiring additional logins.
  • Operations Hub: Teams access a centralized view of project deliverables, statuses, and client communications—serving as a single source of truth across engagements.

This architecture not only increases internal alignment but also frees up consultants to focus on delivering exceptional value to clients.

Q2

Results

From Ground-Zero to Connected Ops

Within just a few months, SmartSuite became embedded in the daily rhythm of Analytic Vizion’s operations. What began as a foundational tool quickly matured into an indispensable part of the company’s workflow architecture.

  • Time Savings: Automated reminders and simpler approval flows now save the team an estimated 12 hours each month—time that’s reinvested into strategic client work and internal development.
  • Enhanced Collaboration: Cross-functional alignment has improved through shared dashboards, clear ownership assignments, and centralized workflows that keep every team member on the same page.
  • Operational Agility: Internal teams instinctively default to SmartSuite when launching new initiatives or systems. Its no-code framework allows for rapid iteration without relying on developers, keeping projects nimble and responsive.
  • Reduced Friction: With SmartSuite acting as the connective tissue between people and their work, the team experiences fewer communication breakdowns and enjoys greater clarity across departments.

As Lyndsey Strassburger, Director of Special Initiatives at Analytic Vizion put it, “SmartSuite didn’t just organize us—it enabled us. It’s the connective tissue between our people and our work.”

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Lyndsey Strassburger
“It wasn’t that our systems were failing—we just hadn’t built them yet. SmartSuite became the bridge.”
Lyndsey Strassburger, Director of Special Initiatives @ Analytic Vizion
Lyndsey Strassburger
“SmartSuite changed how we operate. It’s not just tools replaced—it’s entirely new capabilities.”
Lyndsey Strassburger, Director of Special Initiatives @ Analytic Vizion