How a Mental Health Nonprofit Automated Outreach and Scaled Training Support

Founder & Executive Director and Systems Coordinator

121+ students tracked
across multiple scholarship programs
500
training scholarships launched
3+
automation paths implemented for outreach
"We need this to run itself—we don’t have time to send 100 emails a week."
Executive Director, Mental Health Support Organization in North America

Problem

Manual Workflows Stalling Outreach at Scale

As demand for its training and mental health support programs surged, this nonprofit found itself constrained by fragmented systems. With limited staff and over 750,000 annual service interactions, the organization had no room for inefficiencies.

Their existing setup—spread across ClickUp, email, and shared documents—couldn’t keep up. Intake forms, case notes, class enrollments, and follow-ups all required manual intervention. Automations were impossible. Team members lacked visibility into who was engaged and what needed action. Emails to students had to be sent manually for each step, slowing down an already stretched operation.

Q1

Solution

Forms, Automations, and Centralized Records

SmartSuite enabled the nonprofit to centralize its helpline, scholarship, and case management workflows into one platform. Using embedded forms on their website, incoming students and help requests were routed directly into structured SmartSuite records. From there, tailored automations were triggered based on form responses.

For their scholarship program, SmartSuite workflows automatically sent video orientations, tracked participant status, and generated follow-ups based on class type and student progress. SmartSuite’s email automation tools allowed staff to send personalized templates at scale—without leaving the platform.

The team built logic for multiple class types, enabling dynamic communication tailored to project management, AI, marketing, or cybersecurity cohorts. “I used to do lunch-and-learns every week—now I just send the SmartSuite video and hit approve,” said the Executive Director.

Q2

Result

High-Touch at Scale, Without Burnout

SmartSuite gave this small team the systems power of a much larger operation. With automated templates, conditional logic, and linked class records, staff now spend less time chasing emails and more time supporting students.

Class-specific templates automatically pull the correct material and scheduling info based on a student’s chosen track. Historical case data helps keep engagement timely, and centralized views help interns, volunteers, and full-time staff stay aligned.

Most importantly, SmartSuite’s automation gave the Executive Director breathing room. “We help people in poverty. We need to show up strong—and SmartSuite helps us do that without breaking down,” she shared.

Q3

Download Customer Story PDF

Customer Name

Mental Health Nonprofit – North America

Industry

Health & Human Services

Team

Executive Leadership, Operations, Training & Development, Customer Experience

Region

North America

Company size

SMB

Pain point

Manual outreach and fragmented systems limited scalability for training and case management

Products replaced

ClickUp, Gmail, Google Sheets

About the company

This North American nonprofit provides free mental health education, AI training, and support resources to underserved populations. Despite a small staff, it operates on a national scale, aiming to improve accessibility to vital mental health and career development programs. The organization emphasizes automation and centralization to deliver high-touch services efficiently.