How SmartSuite Became QC’s Single Source of Truth Across Regional Ops

Erin Martineau, VP of Internal Operations at Quality Counts; Mark Shields, VP @ Quality Counts

Maintaining 10+
regional offices
3 workflows
improved with automations
12+ Excel/Google Sheets
consolidated
“SmartSuite helped us replace 10 Excel files and automate multi-stage workflows — nothing else came close.”
Mark Shields, VP @ Quality Counts

Problem

Disconnected systems stalled cross-office coordination

Quality Counts (QC), a national transportation data collection firm, struggled with operational inefficiencies stemming from disconnected systems. Managing projects among 18 regional offices meant relying heavily on fragmented Excel files and Google Docs, with each office maintaining its own version of the “truth.” These tools couldn’t support real-time collaboration or status visibility, creating frustration, missed deadlines, and an overwhelming amount of redundant communication.

The decentralized process also introduced scheduling conflicts, especially around equipment use. Key workflows like technician scheduling, client communication, and proposal tracking suffered from unreliable data and lack of integration. As QC scaled its operations and expanded its services, it became clear their tech stack couldn’t keep up.

Q1

Solution

SmartSuite unifies QC’s operations and teams

QC turned to SmartSuite to unify and automate their core operational workflows. Erin Martineau led the initial setup, designing a shared project tracking system connected to a centralized client database. With customizable views and filtering by region or status, this new setup improved team autonomy without sacrificing oversight.

Mark Shields expanded the system’s utility with additional modules for compliance and proposal management, and began replacing brittle Google Sheet formulas with structured SmartSuite logic. While technician scheduling remains on a roadmap, SmartSuite’s workflow triggers, automations, and dashboards now drive the bulk of project execution.

SmartSuite also provided a scalable foundation for QC’s continued growth, offering a more reliable and future-proof platform without the burden of custom dev or maintenance.

Q2

Results

Centralized systems drive clarity and coordination

SmartSuite is now the operational command center for QC’s 18 regional offices and a growing number of national processes. Over a dozen spreadsheets were consolidated, reducing risk and increasing clarity across the organization. Automated handoffs and status-based notifications ensure no task gets lost, while the centralized database enhances collaboration among offices.

QC is planning continued improvements — including syncing SmartSuite with external systems and refining how it handles resource scheduling. Their team now spends less time chasing updates and more time optimizing their service delivery, with plans to scale further in the coming months.

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Company Name

Quality Counts

Industry

Transportation

Team

IT

Region

North America

Company size

Mid-Market

Pain point

Tool fragmentation across project management and field operations

Products replaced

Excel, Google Sheets, Monday

About the company

Quality Counts (qualitycounts.net) specializes in transportation data collection and analysis, providing accurate and reliable traffic data to support planning and engineering projects across the United States.

Website

qualitycounts.net